Bubba And Nielsen Want Mediator
The two sides in Todd Clem's ratings tampering case have requested the judge appoint a mediator. The first time they tried mediation back in July it failed.
Report: Big CBS Names Being Cut
The New York Post is reporting the layoffs are a result of Westwood One cutting its fees to CBS. Among those being let go: Executive Producer Charlie Kaye whose been with CBS for 34 years, 30 year network veteran, Washington correspondent Barry Bagnato, afternoon anchor Harley Carnes and “CBS World News” anchor Bill Whitney. The Post says the radio veterans were all offered targeted buy-outs.
NAB Wants FCC To Reconsider Ownership Rules
With a new administration about to take over Washington, the National Association of Broadcasters is making it known again that broadcasters believe ownership regulations now on the books are antiquated. The NAB is asking The FCC to consider changing its recent decision to leave the rules in place.
Kantar: Holiday Ad Spending Drops
Advertising spending among top retailers is off to a slow start this holiday season, according to a new report from Kantar Media.
Report: Pandora Now Open To Being Bought
CNBC reported on Friday that the music streaming service is now open to being sold and is willing to have discussions with SiriusXM. CNBC reported that SiriusXM is expected to pursue a deal.
Are You Underestimating Male-Shopper Numbers?
(Bob McCurdy) This week I worked on several pieces of key long-term businesses that were targeting W25-54, one of which was a nationally known grocery chain. The challenge in this particular market with this specific station was twofold: to overcome “rank” and a heavy male skew. This required building a case for the importance of the total audience -- women and men.
Salty, Soggy Copy
(By Ronald Robinson) While swapping some emails discussing the business of copywriting, my friend – he of the “Old School” – and I, of the, shall we say, “Whizzy, New, Advanced and Superior School,” were promoting very different approaches. Cranking out listenable and more effective scripts for our trusting advertisers was the stated, desired outcome.
Alpha Mason City’s “Miracle” Radiothon
It’s the giving season, and radio just keeps on giving. This time it’s Alpha Media Mason City, Iowa, raising $32,000 for Children’s Miracle Network with a radiothon, November 16-17. Mason City’s Kids Helping Kids campaign played a big role =.
Alpha Louisville Cluster Reap Bonanza For Kids
The stations – WXMA, WDJX, WGZB, WMJM, and WGHL – raised an incredible $890,000 from the marathon, November 17-18. They broadcast live from Norton Children’s Hospital, which was also the beneficiary of the radiothon. In a nice touch, each station took the name of a child treated by the hospital.
November Auto Sales Jump 3.7%
Radio's number one advertising category had a pretty good month thanks to deep discounts and Black Friday. The 3.7% increase in sales over November 2015 translates to a rate of 17.87 million vehicles on an annualized basis. The strong month puts the auto industry on track to break an all time record for sales.