Radio’s number one ad category had a pretty good month thanks to deep discounts and Black Friday. The 3.7% increase in sales over November 2015 translates to a rate of 17.87 million vehicles on an annualized basis.
GM was up 10.2% with brands Chevrolet up 8.1%, GMC up 14.1%, Cadillac up 14.5% and Buick up 16.1%. Toyota, Nissan and Honda had increases of 4.3%, 7.5% and 6.5%, compared with a year earlier. Toyota sold 197,645 vehicles, while Nissan sold 115,136 and Honda sold 122,924. Volkswagen posted a 24.2% increase.