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In his latest blog posting aimed at helping radio sellers tell the story of radio, Chief Insights Officer at Cumulus and Westwood One Pierre Bouvard asks the question. 'How does each media perform against their promise?' His answer: AM/FM radio audiences deliver exactly what is promised: ads are heard.

(This is part 3 of a 3 part series) (By Michael Dudding) My last article focused on "kids and non-professionals" recording bland "it's-acutely-obvious-my-monotone-voice-means-I'm-reading-copy-given-to-me." Effective messages need to have warmth, excitement, believability, sincerity, and honesty.

FCC Chairman Ajit Pai will keynote the Radio Luncheon at the Radio Show Wednesday, September 6. NAB CEO Gordon Smith said, “Throughout his tenure at the FCC, Ajit Pai has recognized time and again the indispensable role that local radio plays in communities across America." The Radio Show, produced by the NAB and RAB is September 5-8 in Austin.

On Tuesday, the Radio Television Digital News Association objected to what could be an upcoming move by the U.S. Senate Rules Committee that would make it more difficult for broadcast and other reporters to question senators about public policy in the U.S. Capitol.

Former WOND New Jersey host April Kauffman (pictured here) was found dead in her bedroom five years ago. Nobody has ever been charged with her killing. Dr. James Kauffman, now remarried, was her husband at the time. He was arrested Tuesday after he pulled a gun on authorities attempting to execute a search warrant at his office.

News/Talk station KMOX-AM 1120/St. Louis has shown how it’s done, winning a triad of first-place awards from the Missouri Broadcasting Association. The station won for Complete Newscast, Breaking News, and The Deadly Dish, a five-part News series about the ever-growing number of people impacted by food allergies in the U.S.

New employment agreements for four Beasleys were filed in an 8K Monday. All the deals are retroactive to January 1, 2017 and run through 2019. The man who founded the company, George Beasley, who is still the Chairman of the board, will be paid $750,000. CEO Caroline Beasley will make $750,000, President Bruce Beasley will make $550,000, and Chief Operating Officer Brian Beasley will also make $550,000. All are eligible for bonuses and restricted stock.

In Q1 newspaper revenue dropped 3.8% to $5.85 billion from $6.08 billion in the first quarter of 2016. And while digital is up for newspaper industry, it is not able to offset other revenue declines.

WNYQ-FM host Tim Celeste was one of 12 men charged with trying to have sex with kids. Newschannel 13 reports authorities say the 12 men all wanted to have sex with girls between 9 and 14 years old. WNYQ is owned by Adirondack Broadcasting in Queensbury, New York. Celeste's bio is no longer on the station website.

Heather Birks started working for the Broadcast Education Association in 2006, after working for the NAB for four years and NABEF for six. BEA is an academic media organization for educators, students, and professionals. BEA hired Birks, because in the six years she worked at NABEF, she helped build, manage and produce the Service to America Awards, and helped launch and run the Broadcast Leadership Training Program.