Spotify: Audio Trust Fueling The Rise Of The ‘Podfluencer’
Spotify has made note of a new type of influencer: the podfluencer. According to a survey conducted by the streamer, 63% of people trust their favorite podcast host more than their favorite social media influencer as audio best shapes listener opinions and behaviors.
Business Podcast Listeners Hold Big B2B Ad Potential
In April, Signal Hill Insights shared research revealing that senior executives are twice as likely to be "power listeners" of podcasts and on-demand audio. Now they're unveiling more data on how B2B podcasts can target more decision-makers.
Chris Stapleton Joins SiriusXM With Exclusive Channel
Chris Stapleton is joining the line of Country music artists with a dedicated SiriusXM channel with the launch of Chris Stapleton Radio. The 10-time Grammy winner's channel will go live to North American subscribers on Thursday, May 23.
SiriusXM Is Race Ready For The Indy 500 Weekend
SiriusXM has unveiled extensive programming for the 108th Running of the Indianapolis 500 on Sunday, May 26. SiriusXM INDYCAR Nation and NBC Sports Audio channels will carry coverage live race coverage from Indianapolis Motor Speedway starting at 11a ET.
Veritonic Launches Cross-Podcast Listenership Measurement
Audio analytics and research platform Veritonic is introducing Cross-Podcast Listenership Measurement for tracking podcast audience behavior as the demand for comprehensive analytics to support multi-channel marketing strategies becomes crucial.
LAist and NPR Recognize California’s AAPI History With ‘Inheriting’
Southern California NPR affiliate LAist is launching Inheriting, a new narrative broadcast special and podcast exploring significant moments in Asian American and Pacific Islander history through the lives of seven families and their personal stories.
ENCO Brings SPECai To Adams Radio Group and Southern Stone
ENCO Systems, Benztown, and Compass Media Networks have partnered with Adams Radio Group and Southern Stone Communications to introduce the SPECai product in select US markets after receiving accolades at the 2024 NAB Show in Las Vegas.
‘NPR News Now’ Tops Triton’s US Podcast Ranker for April 2024
Triton Digital has released its US Podcast Ranker for April 2024. Based on data from Triton's Podcast Metrics measurement service, the SiriusXM Podcast Network maintained its top position on the Top Sales Networks Report with 40.5 million average weekly downloads.
Joe Rogan Again Leads The Top 50 US Podcasts List For Q1 2024
Edison Research has released the Top 50 Podcasts in the US for the first quarter of 2024. The rankings, derived from Edison Podcast Metrics, reflect total audience reach through continuous interviews conducted in English and Spanish throughout the quarter.
SiriusXM Signs Another Big 360L Deal, This Time With MINI
Less than a month after announcing an extended deal with Hyundai, SiriusXM has announced that the broadcaster's 360L satellite and streaming audio platform will now be standard in every all-new MINI model sold in the United States.
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