SiriusXM Tees Off 2024 Masters Radio Coverage From Augusta
As Masters Tournament week begins in Augusta, SiriusXM is again offering full coverage on Masters Radio via satellite radio or streaming. The live Tournament broadcast will air from Thursday through Sunday beginning each day at 2p ET until the end of play.
Tracy Johnson’s AI Endeavor Welcomed By Radio Vendor Alliance
The Radio Vendor Alliance is the latest radio coalition to embrace artificial intelligence through its latest member, Radio Content Pro. Radio Content Pro was unveiled in February by Tracy Johnson Media Group and WP Media.
Is Apple Podcasts’ Subscription Program A Paywall for Creators?
Amid DoJ scrutiny over alleged power abuse in other areas, Apple could find itself in pay-for-play-type turmoil as the company tries to promote its podcast monetization program, which offers premium show subscriptions in exchange for a cut of the profits.
Spotify To Make Second Price Hike In A Year Due To Audiobooks
It was touted as a complementary expansion when Spotify added 15 hours of audiobook listening for US premium subscribers in November, but the free ride is over. Spotify is reportedly set to raise subscription prices $1 or $2 per month to offset the audiobook cost.
SiriusXM Starting ‘Suits’ Rewatch Podcast With Series Stars
Following the smashing streaming resurgence of Suits, SiriusXM is reuniting the show's Patrick J. Adams and Sarah Rafferty for a brand-new series rewatch podcast. The currently untitled podcast will offer in-depth analysis of each episode.
SiriusXM Bringing ‘Tortured Poets Department’ To Channel 13
SiriusXM is continuing its outreach to Swifties with the launch of an exclusive limited engagement channel dedicated to Taylor Swift. Channel 13 (Taylor’s Version) starts on April 7 and continues through the lead-up to her new album "The Tortured Poets Department."
Tech Repeats As Highest Grossing Podcast Genre In March
Coming alongside a stream of good news for the podcasting industry, the medium's advertising rates held steady throughout March after a February climb. Libsyn's Podcast Advertising Rates for March 2024 were comparable to the previous month's $21.99.
Podcast Audience Numbers Catching Up To Traditional TV
As radio audiences ages 18-49 now outpace traditional television by twelve percent, another audio medium is now in line with TV. For advertisers targeting younger demographics, podcasts offer comparable reach to traditional TV.
iHeart Among Major Podcasters Trading Follows For Extra Lives
iHeartMedia has called it the company's "growth engine" and is pouring more resources and artificial intelligence capabilities into podcasting, but the broadcaster has been seeking a new audience in a unique ad push - trading podcast follows for extras in mobile games.
Podcasts Play Weighty C-Suite Role As Executive Listening Booms
With almost 100 million Americans listening to podcasts weekly, Signal Hill Insights has highlighted the growing significance of podcasts, particularly B2B ones, as a strategic tool for reaching high-level executives capable of influencing major corporate decisions.
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