As 2023’s second quarter begins, Media Monitors has released radio’s national advertising data for the week ending April 2. Upside remains on top with another massive bump in spot plays – 68,407. This is a 55% increase for the money-saving app in the past two weeks.
Numbers were up in every other top-five position as well. Indeed hopped from fifth place to second, with 68% growth in one week. They finished at 54,566 units. Progressive dropped another position for the second week in a row, making them third despite increasing their plays to 51,589. ZipRecruiter holds at number four with 42,403, and Babbel rounds out the top spenders with 36,871.
