Heritage Broadcasting’s news and sports talk station WGCL (1370 AM, 98.7 FM) has relaunched under the “Bloomington’s Voice” brand.
As part of the station’s refresh, WGCL is rolling out a new schedule of live, local programming, which includes adding Tony Katz Today from the Indianapolis market to the 12 p.m. to 3 p.m. time slot.
Additionally, Kent Sterling has been hired to serve as WGCL’s program director and will host a new morning program called Sterling in the Morning; he previously worked for several station sin Indianapolis, Chicago and St. Louis.
“WGCL has such a rich heritage of serving Bloomington and south-central Indiana,” Sterling said on Monday. “I applied for a job at the station when I was a student at Indiana University. Being astute judges of broadcasting, they understood I was a work in progress. Now I get to come back to Bloomington’s Voice without the rough edges and serve so many listeners. It’s a dream.”
Other programming running on WGCL include The Ramsey Show from 9 a.m. to 12 p.m., Glass in the Afternoon from 3 p.m. to 6 p.m., and news broadcasts from Diane Daily and sports broadcaster Joe Smith.
