The latest installment of Borrell’s Local Marketing Trends podcast features a guest that foresees an advertising perfect storm late this Summer. Mark Lieberman, President/CEO, Viamedia, an independent seller of local TV advertising solutions; is the guest.
Gordon Borrell, CEO and Corey Elliott, EVP find out from Lieberman how a confluence of several events will trigger the ad buys. The events: advertisers retrenching from social media, the political advertising season and spillover of ads landing on OTT and video platforms.
The latest episode can be found here.