That’s according to the latest Nielsen “State of The Media” report released Thursday. According to Nielsen, radio now reaches more Americans every week than any other platform, and that includes nearly every demo. Who says young adults are no longer listening to the radio? Nielsen says 93% of adult consumers over the age of 18 use radio on a weekly basis. Let’s take a closer look at the numbers.
In the 18-34 demo, Nielsen says radio reaches 92% of that population, compared to 73% for TV and 84% of smartphone users. In the 35-49 demo, radio moves up to 95%, with TV at 87% and smartphone users at 86%. And in the over-50 demo, TV edges out radio 92% to 91% with smartphone users at 60%. When combining all adults, radio stands tall at 93% with TV at 85% and smartphone users at 74%.
Read the entire 18-page Nielsen report HERE