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Craft And Refine Your Narrative

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(By Bob McCurdy) I’ve written previously about the importance of hanging onto and re-purposing the powerful stuff that’s published about radio. In the past few weeks there’s been some outstanding material that we should be aware of and share with clients.

7 Keys To Advertising Effectiveness

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(By Bob McCurdy) We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success.

How To Find High-Performing Sellers – Part 6

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Our series continues today with Kevin Malone, Market Manager for Community Broadcasters in Destin-Fort Walton Beach. Before taking over the four-station "Emerald Coast" cluster, Malone was GSM/RVP for Cumulus in Atlanta.

$50 Million In Synergies From Pandora Deal

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SiriusXM CEO James Meyer says he quickly made the decision to consolidate the G&A functions and have the Pandora business units report directly to him. "My goal is to streamline decision-making, increase the speed of integration, and manage the businesses holistically from day one."

Another Year Of Innovative Learning

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(By Buzz Knight) CES is always deep in major announcements from big brands and today we focus on a revolutionary development in the automotive space.

It’s Time For CES

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(By Buzz Knight) As you are reading this our team from Beasley Media Group, along with 180,000 of our closest friends, are descending on Las Vegas for our annual trek to CES, and we couldn’t be more pumped. 

Hear! Hear! That’s Really All It Takes

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(By Bob McCurdy) Does someone need to be in our field of vision for us to react to what they’re saying? Is what we hear any less impactful if it is communicated over the phone, over a loudspeaker, around a corner, or from another room? The answer is obviously, no.

Borrell: Auto Advertising In The Tank

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In a new report, Advertising Takes A Sharp Turn, Borrell and Associates writes that, due to a decline in both new and used vehicles, dealers are spending less on advertising and more on marketing. And pretty much every form of media is taking a big hit as a result.

Here’s One Broadcaster We Can ALL Root For

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Reggie Dee works for Alpha Media in West Palm Beach. Today, he's very far from West Palm Beach. Right now Reggie is somewhere between Wichita Falls and Layton, Oklahoma. He's on his way to Seattle. You might think, so what, that's no big deal, a lot of people drive across the country. Reggie Dee is walking. He's walking for a cause and a promise. A promise he made to his mom.

More Stations Prepare For Florence The Furious

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Continuing our spotlight on how radio is preparing for this massive storm staring down the east coast, today we hear from two more managers who are putting everything possible in place to keep their people safe, stay on the air and provide listeners all the information they'll need if the storm hits their community.

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Our Print Magazine: Radio Ink

September 9, 2024


Cover Story: The State of AM Radio
The 2024 Radio Wayne Finalists
New! People on the Move

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