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Mike McVay

Radio VS Digital

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(By Mike McVay) The November 2021 print issue of Radio Ink carried an article that I authored whereby I interviewed some leading content strategists, radio programmers, managers, owners, consultants and audio insight experts. This column continues that discussion.

Why People Listen To Radio In 2021

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(By Chris Byrnes) Jeff Vidler of Signal Hill Insights and Radio Connects asked 1,510 Canadians in July this year where when and why they listen to various audio platforms including radio. In this article I will focus on the findings for radio.

Radio Listening At Highest Level in Over a Year

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Despite the most recent fears about the more contagious Delta COVID variant, Nielsen says audio use continues to increase and that's being driven by people getting out of their homes. One of radio's biggest strengths is reaching people in their cars and close to making a purchase.
Loyd Ford

This Is Radio’s Real 21st Century Opportunity

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(By Loyd Ford)  Local business owners have the same challenge as everyone else in 2021: They must draw more customers. If a pandemic has come and is going, how does the change in consumer behavior impact what local business owners need?
Mike McVay

Disney’s Rules Of Management For Radio

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(Mike McVay) More than a decade ago, the fine people at Disney offered the business community an opportunity to attend Disney University, which I took advantage of myself. The teachings of Disney are directly applicable to the entertainment world. I’ve successfully applied these rules to radio for years.
Loyd Ford

The 2021 Morning Show Laws Of Attraction

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(By Loyd Ford) If you are doing a morning show, you are about to graduate to 2021. The future may not resemble the past. There is no question that the landscape is shifting and changing under and around all media.

SiriusXM & BMW Extend Contract

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The standard availability of SiriusXM is part of a new agreement between SiriusXM and the BMW Group that extends the relationship between the companies through the 2026 calendar year. SiriusXM is now a standard feature in all BMW models sold in the United States beginning with model year 2021.

Not Everything Has Changed

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(By Bob McCurdy) A lot has changed but not everything. When it comes to advertising, many of the tenets that existed prior to Covid remain and might be more important than ever. When it comes to...

IN CASE YOU MISSED IT – The End Of Radio. Really?

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(By Mike Bustell) I try to keep my head down and work behind the scenes helping Hubbard sellers make money for our advertisers and our company. However, I had to react to Roger Lanctot’s “Technology Tyranny and the End of Radio” article published in Radio Ink.

Technology And the End of Radio

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That's the name of automotive and analytics expert Roger Lanctot's latest column on LinkedIn. Lanctot was reacting to Tesla's latest optional software update on 2018 models that removes AM/FM Radio. He says Tesla's decision "highlights the strangely tortured relationship between the broadcast radio industry and Silicon Valley."

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Our Print Magazine: Radio Ink

September 9, 2024


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