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Radio Shines In Nashville
Earlier this week, minutes after midnight, with little warning, a very powerful tornado whipped through Nashville. When the sun came up the next day the damage and destruction was severe. 24 people were dead, property was destroyed, the community devastated.
Radio Grows Business For This Independent Iowa Seed Company
Merschman Seeds is an independent seed company in West Point, Iowa. The multimillion-dollar operation prides itself on being able to compete with what Merschman calls the “BS Companies.” Radio has played a big part in that success. Our weekly advertiser success stories are sponsored by SPECbyte.com
Why Should Radio Managers Care About CES?
(By Buzz Knight) Someone will ask that question each January, when I along with 170,000 of my closest friends, make the trek to CES in Las Vegas. Here's the answer...
CES Is This Week. Many From Radio Will Be There.
The Consumer Electronics Show is taking place in Las Vegas this week. Buzz Knight is there and will be reporting from the massive event for Radio Ink. He starts off our coverage with his annual interview with Gary Shapiro, the CEO of CTATech which produces the event.
From Fired Radio Host To Successful Podcaster
In Part 2 of our interview with Jeff and Callie Dauler about their new podcast The Upside, they tell us exactly how many downloads they're getting, how they plan to manage ad inventory and how they plan to grow the business.
Radio Need To Show More Swagger
(By Bob McCurdy) Respect all but fear none. Our marketing solutions and ability to generate results for our clients takes a backseat to no other ad vehicle. The way an industry sees itself affects its future. A little swagger is probably not be a bad thing.
Radio Keeps Racking Up The W’s
(By Bob McCurdy) When it comes to advertising and marketing, the four “W's,” as in “who,” “what,” “where,” “when,” will always play a key role when it comes to evaluating media options. Radio more than holds its own here.
Radio Solid As TV Crumbles
(By Bob McCurdy) It’s interesting to note that in spite of the additional audio and video competition, radio is the medium that’s retaining its audience far more effectively than either network or cable television.
How Many Cars Have SiriusXM Activated?
There's certainly no doubt that SiriusXM is a player in the vehicle. The company reports it now has 34 million people who pay for their service. They also report that 117 million vehicles now on the road are equipped with their radio service. So that's at least 83 million vehicles with inactivate satellite radios, compared to 100% activation of traditional radios, of course.
Will More Data And Tech Help Radio?
(By Ronald Robinson) Recently, another audience measuring system has been introduced, and with some fanfare. Well, let the bells ring out, let the trumpets blare, let the banners fly. The system does one thing: It measures radio listening only in late-model vehicles.