The Power of Priority: Do Clients Put Your Brand First?
(By Pat Bryson) I was working with a newspaper client a few weeks ago discussing the most common objections they hear. Undoubtedly, it was this: "Nobody reads the newspaper anymore." Does that sound familiar to you?
Yes, Size Does Matter (In Advertising)
(By Marc Greenspan) In advertising, like many other areas, size does matter. An advertising message cannot be acted upon unless it is heard. The bigger the reach, the more likely the message will reach potential buyers.
Transitioning from Sales to Management
(By Rick Fink) There is no denying that experience can be a great teacher. But all too often we promote our best “experienced” salespeople to sales managers with no management training or safety net. At best, it's a disservice. At worst...
It’s Time For A Radio Reboot
(By Mike McVay) When your computer, phone, WiFi, TV, cable, or smart speaker is disrupted and not working properly, you reboot. Now is the time to unplug our radio stations, wait three minutes, and plug them back in.
Bring On The A.I. Talent
(By Jeff McHugh) I recently took a Lyft in San Francisco and the radio was on in the car. For the whole drive 40+ minute drive, the on-air host talked about one thing and one thing only: Disneyland.
Six Universal Traits Of The Great Sales Manager
(By Loyd Ford) Everyone wants to recruit great sellers, but today the energy that is put into creating great sales managers is equally important in the outcome of your sales growth. It’s not about the title; it’s about the human.
Two Awards For Wink Martindale’s ‘History’
The History of Rock 'n' Roll with Wink Martindale has received the "Communicator Award" from the Academy of Interactive and Visual Arts and was named "The World's Best Regularly Scheduled Music Program" in the New York Festivals International Broadcasting Competition.
Freakonomics Radio Takes On Art Theft
Freakonomics Radio has concluded its three-part art repatriation series, "Stealing Art Is Easy. Giving It Back Is Hard." The series explores the complexities of returning stolen artworks and addresses the broader issue of looted artifacts in museums.
Wyoming Governor Launches First Podcast
Wyoming Governor Mark Gordon debuted his inaugural podcast called The Morning Gather. Governor Gordon wants to use the platform to connect directly with Wyoming citizens and cover topics ranging from education and energy to healthcare and the economy.
Look Inside James Dolan’s ‘Reign Of Error’
A new podcast from Wondery, Campside Media, and Smartless Media unpacks James Dolan's bizarre ownership of the New York Knicks and Madison Square Entertainment in Reign of Error. The first two episodes are currently available on all platforms.
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