A New Advertiser Drops Into Radio To Target Millennials
Toronto-based rewards app Drop is turning to radio to draw in more users for its Millennial-targeted rewards app. This week, according to Media Monitors’ Top 10 National Radio Advertisers report, Drop began a large push across traditional radio outlets.
Five Automakers Band Together For Anti-AM Radio Lobbying
Even as the AM For Every Vehicle Act gains majority support in the US House of Representatives and nears a simple majority in the Senate, automakers increased their fourth-quarter lobbying efforts to prevent a government mandate of AM radio in cars.
As Nielsen Exits Three Radio Markets, Eastlan Adds Three
Nielsen Audio will be pulling its audience measurement services from three radio markets starting as of this year's spring book as Eastlan Ratings is expanding into three new markets, including an overlap with the Nielsen cancelation.
iHeart Among Major Podcasters Trading Follows For Extra Lives
iHeartMedia has called it the company's "growth engine" and is pouring more resources and artificial intelligence capabilities into podcasting, but the broadcaster has been seeking a new audience in a unique ad push - trading podcast follows for extras in mobile games.
Watch Your Inbox: Radio Ink’s Radio Wrap Starts Sunday
Exciting news for executives, managers, and the generally busy! Starting Sunday, Radio Ink is launching the Radio Ink Radio Wrap, a curated digest recapping the top industry news and ideas of the week.
Audio: The Pathway to the Human Mind
(By Pat Bryson) With the advent of AI for writing and voicing commercials, the spotlight has once again focused on radio creative. When we plan campaigns for our clients, three elements must be done correctly for the magic to work.
Break In Case Of Sales Emergency
(By Loyd Ford) Two competitors are locked in a race side-by-side, but the one to the left simply takes a small step or two out of line early on, costing them the race. It’s often the little things that lose the race.
Deadlines: Respect the Production Department
(By Rick Fink) Every radio station has deadlines or cut-offs for turning in production. Pushing deadlines on a regular basis or ignoring them altogether can have serious effects on an operation. When the deadline is breached, who’s to blame, and how do you fix it?
WZID Recognizes Women Making A Difference In New Hampshire
Saga Communications' 95.7 WZID in Manchester, NH, wrapped up the station's celebration of Women's History Month with its 14th annual WZID 20 Outstanding Women event, honoring local women who have made significant contributions to the community.
Podcasts Play Weighty C-Suite Role As Executive Listening Booms
With almost 100 million Americans listening to podcasts weekly, Signal Hill Insights has highlighted the growing significance of podcasts, particularly B2B ones, as a strategic tool for reaching high-level executives capable of influencing major corporate decisions.
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