Reuters: Local Radio News Holds Pace Amid Generational Gap
Local radio news brands are holding their own in weekly reach, according to new global survey data from the Reuters Institute for the Study of Journalism, but the medium faces a growing reckoning due to a generation not adopting the habit like their predecessors.
Spanish-Speaking Business Owners Buy Into Bilingual Radio Ads
As bilingual radio formats increase in popularity, Spanish-speaking small business owners overwhelmingly prefer ads that blend English and Spanish over just one language, according to a new Katz Radio Group study, providing a key into a $4.1 trillion market.
KTEP’s Next Chapter: UTEP Eyes Community Foundation Handoff
The University of Texas at El Paso is reportedly in talks with the El Paso Community Foundation about a possible change of management for UTEP's 100,000-watt public radio station after KTEP 88.5 lost roughly a quarter of its budget in the Congressional rescission.
MRC Moves to Set AI Standards for Audio Measurement
As agentic auctions and cross-channel attribution remain undefined gray areas for audio, the Media Rating Council is moving to define standards for AI's fastest-moving corners as part of what it calls step one of a two-part effort.
Revenue That Slips Through The Cracks
(Loyd Ford) Local radio sellers often chase the obvious money. I don’t blame them. That business matters. But in almost every market, revenue is also slipping through the cracks because sellers are not always trained to look for small signals that point to big opportunity.
Oh, the Humanity
(Steve Allan) Another quarter, another round of layoffs. I am not here to cast slings and arrows at companies that make these decisions. They have the right to run their business as they see fit. That said, several things struck me about this latest round.
Scordo Scores Razz’s On-Air Chair At Philadelphia’s 92.5 XTU
After years of filling in, Jen Scordo has landed a permanent seat at Beasley Media Group Philadelphia. Scordo is the new midday host at 92.5 XTU (WXTU), succeeding longtime host and Program Director Mark "Razz" Radziewicz, who retired from the station in May.
NAB Gives Fresh Look To PSA Portal for Broadcasters
Local stations looking for public service campaigns just got an easier path to find them. NAB has redesigned its Spot Center, giving radio operators simpler browsing and downloading of PSAs from established nonprofit organizations on a variety of issues.
WSU and Bonneville Expand Cougar Radio Coverage
Washington State University and Bonneville Seattle have named Seattle Sports 710-AM (KIRO) the continued flagship station for Cougar Football and Men's Basketball broadcasts, in a long-term partnership that expands WSU's presence across the Puget Sound.
Coloradio Public Adds Rivas and Carman To Classical Lineup
Colorado Public Radio Classical (KVOD) in Denver has added Mario Rivas and William Carman as hosts, bringing backgrounds spanning filmmaking, music performance, education, and community engagement to the network.
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