MAB Translates Young Broadcaster Outreach To Spanish, Arabic
Following the fast success of its "Be There" initiative, the Michigan Association of Broadcasters is now expanding the campaign to include on-air and social media spots in Spanish and Arabic. The campaign is designed to attract the next generation of radio talent.
Amazon Ads’ Interactive Audio Gets Distribution With Triton
Triton Digital has struck a new deal that allows for Amazon Ads' unique interactive audio ads on Alexa-enabled devices to be distributed across APS and Triton's shared publishers. This includes broadcast radio, podcasting, and digital audio.
Los Angeles AM Takes Stand On Climate Change Inequality
Los Angeles' KBLA-AM has unveiled a $2 million, year-long climate campaign focused on communities of color. KBLA owner Tavis Smiley said the initiative focuses on inequality in areas like air conditioning, shade trees, and energy-efficient appliances.
Salem Lifts Anderson To Corporate VP, Murphy To Twin Cities GM
After several years of balancing legislative policy work and General Manager duties for Salem Media Group, Nic Anderson has been promoted to the company's Vice President of Government Affairs. With Anderson's new role comes a new GM for Salem Minneapolis.
FCC Called Out In WSJ For Refusal To Change Ownership Limits
The Federal Communications Commission and Chair Jessica Rosenworcel came under fire in the Wall Street Journal on January 13 over the 2018 Quadrennial Review results. The piece marked a very public suggestion that a significant shift was needed in DC's approach.
Michigan NPR Network Dumps ‘Radio’ Moniker In Rebrand
Michigan's largest NPR news outlet has chosen to remove radio from its name in a rebrand spearheaded by the organization's new Executive Director, Wendy Turner. On January 10, Michigan Radio became Michigan Public to emphasize, "Meeting people where they are."
What Sales Winners Do When A Prospect Says ‘No’
(By Pat Bryson) Not every prospect we present a campaign to buys from us. But, in our business, we usually see the people who say no to us again. So what do the 20% who write 80% of the business do when they get a no?
Are You Your Market’s VIR?
(Marc Greenspan) As we start a new year, what are you known for? Think about the sales brand that you have for yourself or the station. How do you set yourself and your station apart from the rest of the pack? Start with this:
Crushing Expectations As A Top Sales Manager Today
(By Loyd Ford) To be seen as a top-flight radio sales manager today, you need to have a clear vision of the sales process and the ability to effectively lead your team of salespeople. Here are ten key areas to focus on to bring home the bacon:
After GM’s Resignation, Entire Staff Leaves Washington State AM
In July 2023, Bill Wolfenbarger's Ellensburg Radio Broadcasting purchased KXLE-AM and FM. During the last three days of the year, the staff of both Washington state signals tendered their resignations, following the lead of longtime General Manager Brad Tacher.
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