Podcast Advertising Trends 2024: Audio Brings Brand Success
As many radio companies seek to grow their podcast divisions amid the industry's larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio to drive brand metrics.
Tori Dunn Joins California’s Central Valley Kat Country
Cumulus Media Stockton-Modesto has brought on Tori Dunn at Kat Country 103 (KATM) as the new Promotions Director and Morning Co-Host. Dunn previously served as Marketing Director for Cumulus Boise and Midday Co-Host on Kissin 92.3 (KIZN).
Study: Radio Advertising’s True Effect Underestimated By 92%
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
Radio Ads Turn Both Main Types Of Shoppers Into Buyers
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands.
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
‘I Can’t Measure Advertising’
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
Selling Curiosity and Initiative
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves.
Your Personalities Are Influencers – Use Them!
(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers.
Randi Rasar Returns To Columbus Morning Radio At Sunny 95
Days after making significant lineup changes in the cluster, Saga Communications' Columbus Radio Group has debuted new morning shows for Sunny 95 (WSNY) and Mix 107.9 (WVMX), including the return of a familiar voice to the city's airwaves.
Sarah Weaver Named Inaugural MIW in Country Radio Mentee
Mentoring and Inspiring Women in Radio has announced Sarah Weaver, Program Director and Morning Co-Host at Beasley Media's WKML in Fayetteville, NC, as the first recipient of the MIW in Country Radio Mentorship in partnership with Country Radio Broadcasters.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
