Data Shows Streaming Audio Loyalty Far Outperforms Video
Even with the vast diversity of digital media options, audio platforms, particularly music streaming services, are demonstrating remarkable appeal. This is best displayed in the case of Spotify, which has the lowest churn rate of any major streaming platform.
Layoffs Hit Louisville As Public Radio Cuts Continue Across The US
Louisville Public Media is the latest public radio outlet to resort to layoffs in the wake of a significant budget deficit. LPM has cut six full-time and two part-time employees and is eliminating two unfilled positions as it cuts back its entire finances by around 10%.
Words Of Wisdom From One Of The Best
(By Pat Bryson) Although he passed from this earth several years ago, Les Boyle of ROI Media was one of my favorite nemeses when I managed stations. Shortly before he died, he shared some words of wisdom with me about sales.
How To Write Radio Ads That Get Listeners To Take Action
(By Jeffrey Hedquist) At the end of your ad, the listener has hopefully fallen in love with your product or service or is interested enough to call you, visit your place of business, tell a friend, or go to your website. Here’s how you ensure that:
Are You Doing What Everyone Else Is Doing?
(By Loyd Ford) Radio has changed over the last thirty years. Well, everything has changed. You already know. So we won’t spend time talking about smartphones, social media, and A.I. here today. We will go back to the essential question:
Saga Seals The Deal On $5.3m Lafayette Radio Cluster Buy
Saga Communications is officially the new owner of Neuhoff Media's Lafayette, IN cluster, as part of Neuhoff's total divestment of its radio division. The $5.3 million sale covers five stations and one FM translator as well as all digital assets.
‘The Boss’ Has A Blast To Kick Off Summer and Help NJ Students
Press Communications' 107.1 The Boss (WWZY) in Monmouth/Ocean, NJ celebrated the start of summer for a good cause. Hosted by Robby and Rochelle in the Morning, the 2024 Summer Blast Off raised $11,300 for The Maureen E Nolan Foundation.
Dallas Philanthropist and Former Radio Exec Scott Ginsburg Dies
Famed former radio executive Scott Ginsburg has passed away at his Dallas home at the age of 71. Ginsburg served as the CEO of Chancellor Media Corporation, which he built into the largest and highest-billing radio operator in the US.
A Voice Heard On Pittsburgh Radio For 42 Years Has Retired
Longtime KDKA Newsradio (KDKA-AM) traffic reporter Kathy Berggren has retired after more than four decades on the air. She started her career watching for traffic from on top of the US Steel Tower in downtown Pittsburgh with a pair of binoculars.
Delilah Chosen As 2024 MIW Airblazer Award Honoree
Mentoring and Inspiring Women in Radio is recognizing iconic syndicated air talent Delilah as the recipient of the 2024 MIW Airblazer Award. Since 2015, the Airblazer Award honors women who have made significant contributions to broadcasting and their communities.
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Beasley Celebrates 65
