Agency Experts Discuss Strategies for Swelling Radio Revenue
As radio fights for its share of the proverbial ad revenue pie, Hispanic Radio Conference attendees got a peek behind the agency curtain with a panel of network experts offering a deep dive into the evolving dynamics between agency advertisers and the radio industry.
Do We Walk The Talk?
(By Pat Bryson) I’m thinking of Les Boyle again. He recounted a story about having spent two weeks trying to place thousands of dollars’ worth of radio advertising. When he called the stations, he was greeted by voicemail.
Do Your Commercials Sound Like Real People?
(By Jeffrey Hedquist) If they do, they have a greater chance of getting results. If they don’t, there’s a simple technique I use to bring a sense of reality to the script. Simple. My writing process varies, but it’s often a variation of the following steps:
Steps To Creating Motivation
(By Loyd Ford) Motivation is a big factor in sales, and it should be simple. But is it? If you're in sales and honest with yourself, you know that self-excuses are everywhere. All sellers have rationalizations that follow them around like a bad cold if they allow it.
Zeno Media and Lazer Media Ally For Hispanic Radio Reach
Zeno Media has entered into an exclusive partnership with minority-owned broadcast group Lazer Media for radio streaming and adtech. This includes a new Lazer mobile app and live and on-demand content offerings via Zeno.FM and Zenoradio.
Spotify’s New In-House Agency To Incorporate Generative AI Tools
As Spotify still significantly trails behind other digital platforms from Alphabet and Meta in ad revenue, it is introducing Creative Lab - its first in-house creative agency designed to assist brands in crafting customized marketing campaigns.
Urban One Regains Nasdaq Compliance, Sets Eyes On Bounce TV
After a troubled start to the year with Nasdaq, Urban One has announced it is back in compliance with the stock market's listing rules. The broadcast group received a letter on June 10 reaffirming its status following SEC filings on June 7.
Former ‘Drive Chicago’ Radio Host Paul Brian Dead At 73
Beloved Chicago radio personality Paul Brian passed away on June 11 at age 73 after a brief illness. Brian hosted Drive Chicago on WLS-AM every Saturday morning for more than twenty years, avoiding mechanical advice to focus on automotive history and culture.
Meta ASP Closure Forces $16.4 Million Sale Within Entravision
Entravision Communications has announced the sale of its digital advertising representation business to Aleph Group, following the shutdown of Meta’s Authorized Sales Partner program. The $16.4 million deal should close within two weeks.
Chicago Radio Show Brings An Afrobeats First To The US Airwaves
Superadio and Miles Ahead Broadcasting LLC have entered into a distribution and advertising sales agreement to introduce the first syndicated show in the US to feature Afrobeats. AfroZons, hosted by Sheila O, originates from Power 92 in Chicago.
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