Silicon Valley Asian Media Group Moves to San Jose
Silicon Valley Asian Media Group has moved its headquarters and studios to downtown San Jose following the broadcaster's transition to Radio.Cloud’s automation platform. The cluster includes four stations, with three running off the HD signals for Bolly 92.3 (KSJO).
From Audio To Visual, Gen Z Drives The YouTube Podcast Boom
As broadcasters seek the most efficient ways to connect with younger audiences, YouTube’s hybrid approach of blending visual and audio elements is resonating, making it the unexpected king of the podcast domain and could hold a critical lesson.
SiriusXM Courts More Subscribers With ESPN+ Deal, NBA Action
With the 2024-25 NBA season underway, SiriusXM is once again offering intensive season coverage as the satellite giant tries to woo sports fans via a deal with ESPN+. Sirius will carry live broadcasts of every NBA game through the postseason and Finals.
Benztown Reveals 2024’s Top 50 Voiceover Talents
Benztown has unveiled its 9th annual Benztown 50, showcasing the top 50 voiceover talents in the US and Canada for 2024. Compiled in partnership with P1 Media Group, the list reflects increased industry participation, with over 300 radio groups participating.
Automakers Spend Millions More in Q3 to Kill the AM Radio Act
Congress has just over two months to pass the AM Radio For Every Vehicle Act and automakers haven't given up their lobbying on Capitol Hill to make sure they can remove access to free entertainment and life-saving information, according to Q3 disclosures.
Katz: Radio Delivers 18:1 ROI for Holiday Advertisers
As the winter holidays approach, retailers and advertisers are preparing for one of the most critical shopping periods of the year, and radio advertising is again emerging as one of the most powerful and cost-effective platforms to connect with shoppers and drive sales.
Paige Nienaber’s Midweek Idea Dump: The Dreaded Unexpected
(By Paige Nienaber) Radio had excellent reaction to the hurricanes. However, hurricanes aren’t surprises. They don’t sneak up on you. A great gauge of a brand is how they deal with the stuff that just suddenly happens. Like Liam Payne.
How Radio’s Best Maximize Productivity
(By Jeff McHugh) I was burnt out, and I did not understand why. Many years ago, as a 24-year-old radio host and music director, I worked long days, nights, and weekends but could not finish the job. A nearby college held a time management course, and I signed up.
Deeper Questions, Deeper Answers, Deeper Pockets
(By Rick Fink) All too often in media sales, the conversations with clients or prospects are about our industry, our stations, our formats, our coverage areas, our demographics, our promotions! With any sales training at all, we know that our focus should be on the client.
Podcast Ad Giant Forms With Veritone One, Oxford Road Merger
Insignia Capital Group LLC has acquired podcast advertising agencies Veritone One and Oxford Road, creating what aims to be the world’s largest podcast advertising group. The acquisitions are a strategic bet on the growing demand for on-demand audio.
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