When The Ad Falls Short: Turning Traffic into Loyal Customers
(By Pat Bryson) We've all heard, "My advertising didn't work." Much of the time, the campaign (I use the term loosely) didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
An Important AI Sales Conversation
(By Loyd Ford) Last week, I talked with a very smart Sales Manager/Market Manager who is looking for work right now. He called to check in, but our conversation rapidly evolved to talking about the power and fear of artificial intelligence and sales.
The Paper Clip Paradox
(Steve Allan) Consider the lowly paper clip. You probably have scores of them in your desk drawer, but how often do you really use one in a PDF world? Yet in 2023 the global paper clip market was valued at $11.1 BILLION!
Ryan Arnold Exits Chicago’s 93XRT After 11 Years
Chicago air talent Ryan Arnold is stepping down at Audacy's 93XRT (WXRT) after his full-time afternoon slot was cut this past spring. Arnold had been with the station for eleven years. He will now focus on his media communications firm DeSoto and State.
Randy Van Roekel Back On Iowa Radio After Alpha Media Layoffs
After being ousted in Alpha Media's sweeping nationwide layoffs, Randy Van Roekel has found a new radio home in Newton, IA. Van Roekel has joined M and H Broadcasting's KNIA and KRLS as a local news and sports reporter.
Purdue Football Welcomes Mark Herrmann to the Broadcast Team
Purdue University has announced that College Football Hall of Famer Mark Herrmann will join the Boilermaker Sports Network as the new color analyst for Purdue football broadcasts. Herrmann will pair up with Voice of the Boilermakers, Tim Newton.
St. Louis Radio Host Tammie Holland Dead At 53
Roberts Metro Broadcasting's Foxy 106.9 is mourning the loss of St. Louis radio host Tammie Holland following her battle with cancer. With a broadcast career spanning over three decades, Holland co-hosted Foxy's Real Breakfast Crew morning show.
Spotify Introduces AI DJ Livi for Spanish-Speaking Users
Spotify has announced the expansion of its AI DJ feature to Spanish-speaking Premium users worldwide. Originally launched in English, the new AI DJ is the streamer's attempt at a more radio-like music experience for Spanish-speaking users.
AI Audio Platform Wondercraft Welcomes Former Canva Exec
AI-driven audio production platform Wondercraft has boosted its executive team with the hiring of former Canva product designer Didier Sibellas as its new Head of Design. This matches Wondercraft's goal of becoming the "Canva for Audio," as it calls itself.
Here’s What Project 2025 Says About Radio
With partisan outcry and support of the Heritage Project's 2025 Presidential Transition Project, or Project 2025, making headlines, Radio Ink looked into the "Mandate for Leadership" to see what changes the conservative policy document could hold for radio.
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