Take Risks With Your Radio
(By Jeffrey Hedquist) Every day you can hear radio spots that were created by a committee - and motivate no one. Commercials that sound like, well... commercials. They make you want to change the station, or worse, ignore the message.
Developing Your Sales Brand
(By Loyd Ford) If you sell radio advertising, I often wonder if you think about your brand. Not the brand of radio stations you sell or the digital brand your company has - I mean you. I hope your brand is not struggly.
Jennifer Schell Podoll Takes CDO Spot At New York Public Radio
Veteran non-profit executive Jennifer Schell Podoll is joining New York Public Radio as its new Chief Development Officer. Schell Podoll brings extensive experience in individual, major donor, and corporate fundraising. She will step into the role as of August 5.
CJ Robinson Joins Jenn Lopez In Orlando’s Morning Radio Mix
Audacy Orlando's Mix 105.1 (WOMX) afternoon host Clint "CJ" Robinson will be setting his alarm clock for much earlier - the station announced he's moving to mornings, to co-host alongside Jenn Lopez following the departure of Danny Serrano.
Tennessee Radio Hall of Fame Honors 2024 Inductees
The Tennessee Radio Hall of Fame inducted its 2024 class over the weekend at a ceremony in Murfreesboro. This year, nine broadcasters were honored, with four in the Career Class and the remainder in the Legacy Class.
Philadelphia Radio, Civil Rights Icon Mary Mason Passes At 94
Philadelphia radio trailblazer Beatrice Elmore, known on-air as Mary Mason, has passed away at the age of 94. Mason's impact went beyond the airwaves on WHAT-AM into local politics, where she played a pivotal role in promoting civil rights.
FC Cincinnati to Broadcast Matches in Spanish on La Mega
FC Cincinnati has teamed up with La Mega 97.7 (WOXY), making the station the official Spanish broadcast radio partner for the MLS club. This partnership starts with the broadcast of FC Cincinnati's Leagues Cup match against Club Querétaro on August 1.
WLIW’s Long Island Reach Gets Longer With New Montauk Signal
The WNET Group is extending the footprint of NPR to the very end of Long Island. The operator has acquired Montauk's WEER and will use it to simulcast WLIW to Central and Western Suffolk, and parts of Southern Connecticut and Rhode Island.
Radio’s Growth Future Is All Digital In First 2025 BIA Ad Forecast
In October, BIA Advisory Services' initial forecast for 2024 had local advertising revenues hitting $175.6 billion. Then in March, that forecast was tempered by 2% to $172 billion. Now BIA has readjusted that forecast one more time while adding our first look at 2025.
Harris Is Here: What Does Her New Candidacy Hold For Radio?
With Kamala Harris poised to take the Democratic ticket in an election that has dramatically shifted into uncharted territory, Radio Ink again reached out to Silver Oak Political’s Steve Passwaiter to discuss the new dynamics shaping political advertising on radio.
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