Political Content a Rising Risk for Talent as Brands Seek Neutrality
As media personalities and influencers try to balance authenticity and brand partnerships, those brands are reportedly growing increasingly cautious about who they pair with, particularly around political content as the presidential election nears.
Paige Nienaber’s Midweek Idea Dump: Know Your Quarry
(By Paige Nienaber) The Fugitive is up-and-running at a couple of my clients and one of the keys to making your chase successful is to continually update the promos. One of my favorites involves a French/Canadian fur trapper.
The ‘You’ Technique
(Randy Lane) Have you ever been to a party and gotten trapped with someone talking nonstop about themselves? Every other word is “I.” What a turnoff. You just want to escape. It may seem like common knowledge by now, but too many talent still avoid "you."
Are Your Salespeople Cursed?
(By Rick Fink) Occasionally, I meet a salesperson who proudly proclaims, "I've got the gift of gab." In sales, that "gift" is more aptly described as "the curse of chatter." I find those with the curse often prioritize feature-speak rather than customer-focused solutions.
Veronica Carter Replaces Harvey on ‘San Diego’s Morning News’
Veronica Carter has joined San Diego’s Morning News with Ted Garcia on iHeartMedia's Newsradio 600 KOGO. Carter will co-host the weekday program, bringing experience from major news outlets, including Chicago's WBBM and Newsradio KFBK in Sacramento.
iHeartMedia’s My Cultura Nabs ‘Radio Ambulante’ From NPR
iHeartMedia announced a new partnership with Spanish-language podcast production company Radio Ambulante Studios. The deal moves Radio Ambulante and its entire catalog of shows to iHeart’s My Cultura Podcast Network, after previously residing with NPR.
Triton Digital Integrates Sounder’s AI-Powered Promo Hub
Triton Digital has integrated Sounder’s Promo Hub into its Audio Insights Dashboard. The feature is designed to automate tasks related to podcast promotion and content creation. Triton Digital acquired Sounder in March to enhance its brand-suitability solutions.
Penn State Renews Radio Partnership with Audacy Philadelphia
Audacy and Penn State University have renewed their longstanding broadcast partnership, ensuring Talk Radio 1210 WPHT in Philadelphia remains the flagship station for Penn State football and men’s basketball play-by-play coverage.
Nashville Talk Host Michael DelGiorno Get National Syndication
Premiere Networks has announced the addition of Your Morning Show with Michael DelGiorno to its national syndication lineup. The program, currently broadcast on 25 affiliates, will continue to originate from iHeartMedia Nashville's TalkRadio 1510 WLAC.
August Sees Big Podcast Ad Spenders with BetterHelp Leading
The August podcast advertising report from Magellan AI highlights shifts among top spenders and major movers in the industry. The past month sees BetterHelp comfortably lead the list despite a slight month-over-month decline, with $6.45 million in spending.
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