$2.8 Billion OTT Market Opens New Doors for Radio Ad Sellers
One of BIA Advisory Services' top revenue opportunities for radio sellers is looking even more promising one month into 2025. According to new analysis from the group, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans in.
Spinning Old Relationships Into New Money
(By Loyd Ford) As a seller, you used to have XYZ account. They stopped advertising during the pandemic. Here are 6 valuable resources that radio salespeople can use to reconnect with clients who have stopped advertising:
At Home, At Work, In The Car
(By Steve Allan) Savvy radio veterans will remember that title phrase as the basis of most music radio imaging. While this three-pronged listening approach still applies in diary markets, it is no longer useful in the PPM world.
More Job Cuts Coming At Chicago Public Media and WBEZ
Less than a year after its last layoffs and programming cuts, Chicago Public Media has announced new plans for staff reductions, affecting WBEZ and the Chicago Sun-Times. Chicago Public Media CEO Melissa Bell shared the news in a letter to donors and staff.
Travis Justice Leaves KXNO To Join Laid-Off Co-Host Online
After Ross Peterson was let go by iHeartMedia during the company's Q4 layoffs, Des Moines sports radio talent Travis Justice has left KXNO to reunite with his former morning co-host for The Rush, a new weekday streaming show on YouTube and social media.
WBA Names Four 2025 Student Scholarship Recipients
The Wisconsin Broadcasters Association has named four young professionals working in radio as the beneficiaries of its 2025 Student Scholarship Program. These scholarships highlight the dedication and achievements of students pursuing careers in media.
Classic Country Cut In Clarksville As Fowler Flips The Wolf
105.1 The Wolf is no more in Clarksville, TN, as Fowler Media switched the Country station to an Adult Contemporary format over the weekend as 105-1 WJZM. The rebranded station pays homage to its historic call letters, first assigned in 1941.
CRS 2025 To Honor Dallas Host For Decades Of Charity Work
Cumulus Media Dallas morning host Mark "Hawkeye" Louis will receive the Tom Rivers Humanitarian Award at CRS 2025. The conference has also announced syndicated personality Elaina Smith will return to emcee the New Faces of Country Music Show.
Jeremy Fenech Takes The Driver’s Seat For Mornings In Flint
Townsquare Media Flint's Cars 108 (WCRZ) has found its new morning host in a familiar voice - Jeremy Fenech. Fenech will make his return to the signal on The Cars Morning Drive starting February 10.
Entravision Appoints Eduardo Maytorena to Lead LA Sales
Entravision has announced Eduardo Maytorena as its Senior Vice President and General Sales Manager for Los Angeles. Maytorena makes the move after almost two years as General Sales Manager at Spanish Broadcasting System Los Angeles.
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