News

(By Marc Greenspan) Thanks to the historically low unemployment rate, traditional employment advertising is probably not working because there are fewer people searching for jobs. How do you reach qualified candidates who are not actively looking?

Finger Lakes Radio Group, based in Geneva, NY, has promoted Terry Owen to Market Manager/Chief Revenue Officer. Owen has been with the company since April 2019.

Walter Isaacson, most recently known for his bestselling biography on Elon Musk, has released a four-part podcast series with iHeartPodcasts and Kaleidoscope. The series, titled On Musk, follows Isaacson's experience shadowing the enigmatic Musk.

Chris Soechtig has been named Market President for iHeartMedia's Tampa Bay market. Soechtig replaces Sam Nein and will report to Linda Byrd, President of iHeartMedia’s North Florida Region.

Super Hi-Fi, developer of Weathercaster, has signed an agreement giving Westwood One exclusive rights to market and monetize the AI-generated weather service. Weathercaster employs AI algorithms to deliver accurate, timely weather information to radio stations.

NASCAR has started a 10 race playoff run. Motor Racing Network will be providing coverage for six of the 10 events.

The New York Times is making audio a big part of its future. The newspaper is now working to incorporate all of its audio journalism into its digital experiences. Today The Times is recruiting testers to participate in a new app it's creating.

Kelly is radio's point person at Nielsen after the O'Grady departure. Kelly came over to Nielsen when the company purchased Arbitron. He was the VP of National Group Sales at Arbitron from 2005 to 2007. One of his major career highlights, according to his LinkdIn page, is the negotiation of PPM contracts with radio's largest groups.

At the IAB Podcast Upfronts Thursday Westwood One announced the launch of The Empow(h)er Podcast Network and will kick it off with nine podcast series. One podcast already running is called “Run Like a Girl” which shines a nonpartisan light on women running for office.

For the third year in a row, the New Jersey 101.5 news team is the recipient of a Regional Edward R. Murrow Award from the RTDNA. The “Best Newscast” honor was for its Nov. 3, 2021 edition of New Jersey's First News with Eric Scott, which was broadcast the morning after Election Day.