Desert Valley Media Group’s Power 98.3 (KKFR) in Phoenix has followed through on its promise of a new sound for the station with a Monday transition to an R&B and Classic Hip-Hop format. The shift also includes a new logo as part of a revamped visual identity.
The introduction of more R&B is designed to complement the classic hip hop tracks that have historically resonated with KKFR’s listeners, ensuring the station retains its core identity while expanding its appeal.
With the change, The Dana Cortez Show has separated from the station. DVMG CEO Jeff Trumper announced the departure in a staff memo. Cortez will now concentrate solely on her syndicated show.
KKFR Brand Manager Jonathan Steele said, “The reimagined POWER is changing that narrative. ALL of your favorite HIP-HOP that you heard POWER play first is back PLUS with more R&B music that isn’t being heard in the market. This is the most exciting radio station in the Valley! Big thank you to Jeff Trumper and our secret weapon team for believing in my vision and letting me cook!”
Desert Valley Media Group President and CEO Jeff Trumper commented, “We believe that evolving the POWER brand requires a degree of re-imaging to better accommodate an aging POWER audience by adding new elements of hip hop and R&B to the mix.”
I will miss the Dana Cortez Show very much. But, a current R&B station is very much needed.