What Do Ad Buyers Want From You?
According to Borrell & Associates you better bring expertise in marketing to your clients when you make that sales call. Contrary to what many radio managers believe, having an understanding of the client’s business is not as important as being an overall marketing expert.
iHeart Houston Helping New Orleans Community
It's what radio does better than any other industry, rallying its tribe to help others. iHeartMedia’s 7-station Houston cluster, with the help of listeners, is filling and deploying dozens of trucks loaded critically needed items for the communities impacted by Hurricane Ida.
NRB Fires Spokesman Over COVID Chat
Pastor Daniel Darling, a spokesman for the National Religious Broadcasters, has been fired after appearing on MSNBC and discussed how his faith motivated him to get the Covid-19 vaccine. NBC reports he was fired for violating the groups policy to remain neutral.
Music Licensing Focus of Next IBA Webinar
IBA members will hear how they might be able to “leverage organized transactional platforms for music licenses between music owners and music users.” Three NPREX executives will share their business model that they say may save broadcasters money.
A New Partnership For The Sports Format in Detroit
Beasley Media Group, in collaboration with Woodward Sports, the Michigan Sports Network and Sports Map Radio Network, have teamed up to unveil The ROAR, Motor City Sports Talk 93.5 FM and 99.1 FM.
NAB Adds 12 More House Reps
12 more members of the House of Representatives have added their support to the Local Radio Freedom Act which is a resolution the NAB is lobbying for in Washington opposing any new performance fee, tax, royalty, or other charge on radio. The resolution now has 181 cosponsors in the House and 22 in the Senate.
Riviera Changes Name
On Monday Riviera President & CEO Jeff Trumper announced that the new name of the company is Desert Valley Media Group. The company owns 3 FM stations in the greater Phoenix area.
9/11 Vignettes Offered
Grace Broadcast Sales has produced a series of 30-second vignettes commemorating the 20th anniversary of the 9/11 terrorist attacks. The Pullman, WA based company has produced the vignettes each year since 2002.
National Day Of Service Benefit Concert
New York’s Country 94.7 FM (WNSH-FM) is hosting a live country music event. 'Stars and Strings' is set for September 11 and will benefit 9/11 Day the nonprofit that runs the September 11th National Day of Service.
Progressive Stays On Top
Progressive holds down the number one slot for a third consecutive week on the Media Monitors Chart. NHTSA and Indeed held on to their spots for a second week.















