Don’t Complicate the Process
(By James Bahm) Automated answering systems that don’t seem to get you to a human being who can assist you, getting your audience to respond to a client’s campaign, and improving sales and revenue all have one thing in common: the process is way too complicated for your audience.
Making the Best Commercials
(By Mike McVay) The Super Bowl is always known mostly for the game, but the Halftime Show and the Commercials are often second only to the game as to what’s talked about as a big part of the sporting event. This past weekend’s game was no exception.
This Is What Happens When You Assume
(By Marc Greenspan) What format is better suited for sports betting than Sports radio? It seems obvious that those interested in making sports wagers listen to sports radio. It’s a slam dunk.
Focus On What Salespeople Can Control
(By Loyd Ford) Salespeople can’t control everything, right? If you have lived through the last several years, you probably firmly understand that old phrase, “Life comes at you fast.”
Grant Money For KTEP
A $2 million gift to The University of Texas at El Paso will be used to support KTEP-FM and provide scholarships to dozens of undergraduate students every year. The $2 million donation comes from the estate of the late Margaret Herman. The funds will be split evenly between academic scholarships and the radio station.
Adams Radio Group Adds Tesh
The John Tesh Radio Show Intelligence For Life has been picked up by Adams Radio Group stations in Florida and New Mexico. The show will be heard on the group's "Kool Oldies" branded stations in Tallahassee and Las Cruces.
Mascot Flip Raises Cash
In the spirit of the big game, the “Gary Bryan Morning Show” on K-EARTH 101 (KRTH-FM) in Los Angeles teamed up with Brightwood Elementary in Monterey Park to go all in on the hometown Rams. The school agreed to change their mascot, just for the weekend, from Bengals to the Rams.
InterTech Working With Cumulus
InterTech Media will provide mobile sports apps to Cumulus Media for 23 of their sports format radio stations. OneCMS™ provides one dashboard to publish content to websites, apps, voice skills, and social media.
Country Heat At CRS
The 5th Annual Country Heat at CRS will be headlined by Thomas Rhett. The show is part of CRS 2022 in Nashville February 23-25. Along with Rhett the event will also feature performances by Frank Ray, Lily Rose, Conner Smith, and Morgan Wade.
Hearing My Songs on Radio Means Everything
Those are the words of Country music superstar Blake Shelton who's on the cover of the latest issue of Radio Ink magazine. Shelton, who's also become a huge TV star on The Voice, has 28 number one songs. And, unlike the chatter we're hearing in Washington, radio is still very important to stars like Shelton.















