Headlines

(By Rick Fink) Here’s a scenario. A media rep meets with a client, completes the fact-finding meeting, and the client tells the rep, “I would like to promote this event or this area of my business, and here is my budget. Let me know what you come up with.”

(By Marc Greenspan) Can you recite the main benefits of radio advertising without notes? Can you compare and contrast the value of your audience vs. that of other media? Do you know the strengths of each radio station in your market?

(By Mike McVay) Listening to a lot of News/Talk and Sports/Talk Radio lately has me scratching my head. What I’ve been hearing has set-off a flashing yellow light on my entertainment dashboard.

(By Loyd Ford) In today’s radio world, there is a lot of noise and downward pressure, especially in sales. In a world that is already littered with rejection, even more downward pressure brought on by 2+ years of Covid World makes for a messy situation.

On Thursday, the House Judiciary Committee voted to pass H.R. 4330, the Protect Reporters from Exploitative State Spying Act. The goal of the Act is to protect journalists from being compelled to reveal confidential sources and prevent federal law enforcement from abusing subpoena power.

On Monday the April issue of Radio Ink Magazine will be mailed to radio stations around the country (digital subscribers will have instant access). On our cover, Rob Koblasz, the founder and CEO of Sun & Fun Media. The company is celebrating its 25th anniversary in 2022. Here's an excerpt from our cover story with Rob.

It is an interview not to be missed. Senator Marco Rubio will join Nio Fernandez, Director of Latin Formats for Beasley Media Group at the Radio Ink Hispanic Radio Conference June 23 in Miami.

The Center for Sales Strategy is recognizing 2021 Talent Superhero winners. The designation is for managers who are recognized for recruiting, selecting, developing, and engaging top performers on their teams and in their markets every day.

KMFA Classical 89.5 in Austin, TX will showcase its new home during KMFA Day April 23. The Open House will be the first for KMFA in their new location.

Good Karma Brands is adding to its digital content portfolio with the launch of Good Karma Wrestling.ESPN brands from Chicago, Milwaukee and West Palm are providing the hosts of the weekly show on GKB social and digital platforms.