A Different Look At Recruiting Salespeople
(By Loyd Ford) A lot of talk focuses on recruitment around sales. Recruiting good and solid sellers has never been the most fun you can have with your clothes on.
Finding New Radio Advertisers
(By Marc Greenspan) As advertisers’ choices expand for where to spend their marketing dollars, it is more important than ever to bring new dollars to radio. For those advertisers who have not used radio, it may seem like an uphill battle.
Set Expectations…Then Inspect Them!
(By Rick Fink) Top athletes and top sellers have several things in common. Number one is that they have great discipline. Discipline is followed very closely by having set expectations, and they have someone, other than themselves, inspecting them.
One, Two Punch = Higher Ratings
(By Randy Lane) The Randy Lane Company has always believed that the future of radio is talent. We also believe storytelling that includes humor, drama and intrigue are the key ingredients for successful shows.
Forcht Brings Home a Big Haul
$180,000 was raised when the bell rang for the final time Saturday night on the 72nd WHOP (Hopkinsville, KY) Rotary Radio Auction. All of the money raised will help local high school graduates attend college or go to one of the causes supported by the newly-created Rotary Foundation.
Embracing The Rich New Media Environment
(By Mike McVay) We are living in a media rich environment. We have been for decades. Becoming richer every year as time goes on. Technological advances change how we entertain and inform ourselves. Those mediums that employ more senses create a greater experience for the listener or viewer.
More Than 180K From Thunder 106
Thunder 106 Jersey's Best Country (WKMK/WTHJ) brought in $184,000 for St. Jude's. The Press Broadcasting stations have raised nearly $1.2 Million over the past decade.
Caroline Beasley Happy With Company Transformation
Beasley Media Group CEO Caroline Beasley kicked-off day two of the 2022 All Access Audio Summit Thursday. The 45-minute 'Fireside Chat' with All Access CEO Joel Denver was wide-ranging with insights into how Beasley continues its transformation into a media company.
MRC Underwhelmed By Nielsen’s PPM Performance
And there was no comment from the ratings firm after the Media Ratings Council singled out 8 markets as under-performers. That did little to build confidence amongst the industry in the ratings system that can sway millions of dollars from one station to another. Here's what the MRC said...
Medallas de Cortez Nominations Deadline is TODAY
Do you know someone who is doing great work in Hispanic radio? The nomination deadline for the Medallas de Cortez awards is today. This is the 13th year for the awards given for excellence in Hispanic radio.















