Headlines

Compass Media Networks has been chosen as the syndication partner for The Frank Ski Show. The show airs in morning drive in Atlanta on Cox Media Group’s WALR-FM and afternoons in Washington, DC on Howard University’s WHUR-FM.

Audacy and United Stations Media Networks have entered into a new strategic alliance which will begin with a content distribution partnership. Audacy will use the United Stations national distribution platform to widen its footprint for on-air content and talent.

Swiffer wiped out Progressive at the top of the Media Monitors list. Progressive, had occupied the top spot for weeks, was swept out of the top by the popular cleaning appliance.

Mr. Master has changed the name of its Automation  Import Manager software to AIM Premium and its MediaShooterPro software to AIM Basic.

Longtime KNX News anchor and podcaster Mike Simpson moves to mornings to host the show alongside co-host Vicky Moore and traffic reporter and news personality Jennifer York. The moves follow the retirement of morning news anchor Dick Helton after 24 years at KNX.

(By Alec Drake) Remember the rental car scene on "Seinfeld" where Jerry shows up to claim his car? The clerk behind the desk politely tells him that they are out of vehicles.

(Mike McVay) The coaching of talent can make a big and immediate difference in a station’s ratings. Unfortunately, too many Program Directors either spend too little time coaching an on-air personality or they overcoach them and attempt to control every element of a show.

(By Rick Fink) Business owners, especially when dealing with advertising, seldom factor in the lifetime value of gaining one new customer. The same, unfortunately, may be said about advertising reps as well.

(By Loyd Ford) As humans, we want shortcuts. Even corporations are constantly looking for the magic formula for skipping costly steps to get results. However, skipping steps in the selling process will result in pulling up short more often and losing opportunities for relationships and income.

(By Pat Bryson) Our field of expertise is advertising. We should strive to be the person our clients call when they have any questions on how to market their businesses. They should be anxious to refer their friends, knowing that we will give the friend the same service and excellent advice they experience.