Headlines

(By Marc Greenspan) Few things are harder in the sales cycle than changing a prospective advertiser’s beliefs. Their perceptions could take several angles. They could range from misconceptions about our industry to misconceptions about your station’s audience.

iHeartMedia has promoted three Market Presidents to the newly created roles as Metro Presidents. The promotions are in the Cincinnati/Pittsburgh, Cleveland/Columbus, and Carolina Markets.

(By Loyd Ford) Congratulations! You’ve been charged with hiring a new high-impact seller and you’re fortunate because you’ve gotten some pretty good responses. It’s time to interview your potential sellers. You can only hire one. Where do you start?

(Mike McVay) The NFL returned this past week. Thursday night kicked off the season and the weekend had a full schedule of games. Professional football is always a great inspiration to me in how to direct a radio station’s programming, coach their talent or guide podcasters.

(By Ken Benson) Whether Pop or Country, radio programmers are disappointed with the state of current music. In fact, Guy Zapoleon, who has extensively studied the Popular Music Cycles since 1956, recently declared “we are in the worst doldrums period ever.”

(By Alec Drake) Like me, you may have accumulated books over the years, and instead of reading thoroughly, some have bookmarks at the halfway point or are still on a “read soon list.” The books I read cover-to-cover usually transformed me with meaningful insights, added energy to my professional journey, and supported new directions in my growth.

(By Jeff McHugh) Great production can help image a show’s brand, make benchmarks more memorable, and help pump up the excitement. But like any sharp-edged tool, production sometimes does more harm than good.

Skyview Networks is partnering with Green Bay Packers radio rightsholder, iHeartMedia Milwaukee, to become the play-by-play radio broadcast distributor. The agreement covers the Packers’ flagship station WRNW-FM (The Game 97.3).

Good Karma Brands and ESPN Wisconsin have launched the Tundra Trio Radio Network in Wisconsin. The network will air Green Bay Packers content across 94.5 ESPN and Newsradio 620 WTMJ in Milwaukee and 100.5 ESPN in Madison.

That prediction comes from BIA and it's the smallest piece of a massive political advertising pie for the upcoming mid-term elections. Who will get the biggest share of the projected $8.5 billion?