Brand New Fusion For WideOrbit
WideOrbit has launched WO Fusion, a next-generation sales platform for broadcast TV and radio, cable, and broadcast network sales teams. The platform leverages secure, encrypted, browser-based toolsets and supports alternate audience measurement currencies.
LeGeyt Tackles AM, AI In NAB Show Chat
When he took the Main Stage for his fireside chat at NAB Show, Curtis LeGeyt, President and CEO of the National Association of Broadcasters, spoke about the importance of radio in the car dashboard, the significance of local broadcasting and the future of broadcasting.
AWM Breakfast Opens NAB Monday With Optimism
The Alliance for Women in Media Breakfast at NAB Show saw a panel of female media executives discussing the navigation of turbulent times to a packed room getting an early start to their day.
Radio Leaders Gather For ‘Cocktails and Conversation’
The 2nd annual "Cocktails and Conversation" gathering was held in Las Vegas on Sunday, April 16, hosted by vCreative, Jacobs Media Strategies, Beasley Media Group, Benztown, Quu, Skyview Networks, Xperi, RBR+TVBR, and Radio Ink.
ZoneCasting To Get Foreign Testing
An India public broadcaster has granted GeoBroadcast Solutions permission to test its MaxxCasting and ZoneCasting systems on the All India Radio network. The technology is meant to offer customized content.
Two Audacy Execs Step Away From Their Spots
Audacy's President of Sports as well as its EVP of Strategy and Corporate Business Development will be moving on to different opportunities - some within the company and some without.
‘Feelings Over Facts’
(By Randy Lane) In a recent discussion, Service Broadcasting Head of Content and syndicated show DeDe in the Morning General Manager, George "Geo" Cook, coined the phrase, “Feelings over Facts.”
Lapa Aims To End Sales Meeting Woes In 3 Minutes
Broadcast management and sales expert Steve Lapa has launched 3 Minute Planner - a new website with a video-based re-education platform designed to simplify sales meeting strategies. The site contains easy-to-follow 3 Minute explainer videos and accompanying eBooks.
How Full Is Your Testimonial File?
(By Pat Bryson) There is nothing more powerful than using a third-party reference during your sales process. Happy, satisfied clients lead to new business. When was the last time you updated your testimonial file?
Is Your Sales Training In Vain? Ask Henry Ford
(By Rick Fink) Henry Ford is quoted as saying, “The only thing worse than training your employees and having them leave is not training them and having them stay!” Was Henry right? Is training your sellers a waste of time or is it time well spent?
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