When The Clothes Make The Sale
(By Chris Stonick) I'm sure you've heard the old saying, "Dress for the job you want, not the one you have." I believe that extends to the type of call you’re going on. If I’m going to meet with a mom-and-pop construction company, I’m not coming in hot with my best suit.
How To Be Funny On The Radio (Or At Least Not Force It)
(By Randy Lane) Funny always scores at the top of why people listen to radio morning shows. Humor leads your brain away from information to an emotional response and gives your show the important surprise factor - and it's never been more critical than it is today.
Audacy Reorganization Plan Approved By US Bankruptcy Court
Audacy has received approval from the US Bankruptcy Court for the Southern District of Texas for its Plan of Reorganization. The company now awaits final clearance from the Federal Communications Commission before officially exiting bankruptcy.
Executive Coaching Firm Joins The Center For Sales Strategy
The Center for Sales Strategy has announced its acquisition of executive coaching firm Robertson Lowstuter. This acquisition combines CSS's media sales and revenue strategies with R|L's expertise in executive coaching to drive peak performance.
Kensington Picks Up Four Alabama Signals In The Wiregrass
Kensington Digital Media is set to expand its portfolio with the acquisition of four radio stations in Dothan, AL. Kensington, which has operated out of Nashville since its founding in 2011, currently operates nine stations in Tennessee and Indiana.
FCC Moves To Add 13 New Languages To EAS On Radio
With the debate around EAS distribution a core tenet of the fight to keep AM radio in automobiles, the Federal Communications Commission seeks to enhance the inclusivity of emergency alerts for non-English speaking residents to thirteen additional languages.
Federal Court Rules Prison For Susan Patrick, Plus Millions Due
In December, the US Department of Justice was pushing for jail time for former media broker and station owner Susan Patrick over tax fraud, and now they've gotten their wish. Patrick has been sentenced to 15 months in prison by a Maryland federal district court.
Vicks Climbs Radio Ad Charts Again In One Last Winter Push
With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week's Media Monitors national ad play charts with 47,521 spots aired across the US.
Seth Resler Launches Community-Centered Brand Agency
Digital strategist Seth Resler has launched a new boutique agency focused on fostering communities for arts and entertainment brands. Community Marketing Revolution is centered around the increasingly blurred line between consumers and content creators.
WSUL Heart-a-Thon Fights Heart Disease In The Catskills
Bold Gold Media Group's 98.3 WSUL Heart-A-Thon marked its 46th anniversary on February 16. The day-long broadcast event raised more than $80,000 for heart disease prevention, education, and treatment within New York's Sullivan County.
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