Ad Fontes Debuts Initiative To Funnel Ad Dollars Back To News
After one of the most popular sessions at Radio Ink's Forecast 2024, news bias rating tech firm Ad Fontes Media has unveiled a new service designed to guide advertisers in channeling their spending back to local newsrooms.
Women to Watch: Leslie Fram
(By Charese Fruge') Leslie Fram is SVP of Music & Talent for CMT where she oversees music across CMT platforms and Next Women of Country, Listen Up, Equal Access. She also hosts mornings on Atlanta’s 99X.
SoCast AMPs Up Digital Reach After Buying Frankly’s Radio Arm
SoCast has announced its acquisition of the AMP radio client from Frankly Media. Triton Digital originally developed the AMP suite before selling it to Frankly in 2019. As such, SoCast clients will now have access to AMP's digital enhancement products and services.
MLS’ Columbus Crew Signs iHeart, Urban One Radio Deals
Major League Soccer's Columbus Crew has entered into two new radio broadcast partnerships. English-language Crew matches will air on iHeartMedia's Columbus Alternative 105.7. Spanish-language broadcasts will be heard on Urban One's La Grande 102.5.
CRS Ready To Debut First-Ever ‘Workshop Alley’
With Country Radio Seminar 2024 days away, more details have been released about this year's inaugural Workshop Alley. These sessions on Friday, March 1 are dedicated to skill development in three critical areas: Social Media, Imaging/Production, and Podcasting.
Frederick’s Free Country Beats Its Own Record For St. Jude
Connoisseur Media Maryland's WFRE set a new record for its "Free Country Cares for St. Jude Kids Radiothon" on February 15 and 16. Over 26 hours, the station raised $610,448 for St. Jude Children’s Research Hospital's battle against childhood cancer.
Country’s Beyoncé Era: How Do Country’s Top PDs Navigate?
With the release of Beyoncé's "Texas Hold 'Em," Country Program Directors are navigating demand and expectations from fans inside and outside the genre. Radio Ink asked this year's Top Country PDs about programming music that pushes the boundaries.
As Black Consumer Power Grows, Radio Is A Crucial Platform
The latest Katz Multicultural study, titled "The Importance of the Black American Consumer," sheds light on the evolving dynamics of the American consumer base, including the significant growth and influence of Black consumers who frequently turn to radio.
AI Finds How Volume and Length Affect Audio Ad Engagement
What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.
Paige Nienaber’s Midweek Idea Dump: How To Win Concerts
(By Paige Nienaber) The Art of Concert Dominance is a lost language. With so many stations throwing in the towel on having a presence at concerts, it feels like they’ve pulled the goalie and a motivated station could shoot on the net with impunity.
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