Bentonville’s KOBV Brings Community Radio to Walmart Country
In the hometown of Walmart, you’ll find a shipping container revamped to look like a mid-80s boom box. Inside the container is KOBV, Bentonville, Arkansas's community radio station, broadcasting music 24/7 to the local community and streaming worldwide.
Stations From Coast To Coast Show Radio Cares For St. Jude
Whether it's radio's largest companies or independent community broadcasters, stations across the United States have spent the past few weeks raising millions of dollars for St. Jude Children's Research Hospital. Here are some of the latest additions to the tally:
Veritonic Teams With Adjust For Mobile Device Measurement
Veritonic has announced a new collaboration with measurement and analytics firm Adjust. Via advanced integration, Veritonic can now enhance its audio attribution capabilities with automated and detailed in-app conversion data from mobile devices.
Radio Advertising Feeds Fast Food Restaurant Success
A recent Nielsen Scarborough study highlights a significant opportunity for fast food restaurants to better target their core demographic through radio advertising. As an industry that leans heavily into TV marketing, quick-service restaurants are missing out.
Binnie Media’s Maine Goal: Raise Money For Kids In Need
Binnie Media's 19th annual Cares for Kids Radiothon brought in an impressive sum for the Barbara Bush Children’s Hospital at Maine Medical Center. From March 14 to 16, Portland's 107.5 Frank FM and 99.9 The Wolf helped raise $455,226 in donations.
Radio’s Top Advertisers Look Familiar As Spring Brings Old Friends
Progressive Insurance continued its relentless domination of the national radio advertising market in a week that saw three familiar names return to the top five. Media Monitors data saw NBCUniversal's Peacock streaming service drop off the list, following the Oscars.
SBS Clinches Millions In Settlement Over Failed VOZ Media Deal
Spanish Broadcasting System has secured a multimillion-dollar settlement with VOZ Media, stemming from VOZ's failure to finalize its $64 million acquisition of the SBS Mega TV division. SBS initiated legal action against Orlando Salazar and his company in October.
5 Ways To Be The Best Seller In Your Market
(By Pat Bryson) If you're a radio salesperson, you know there are lots of us out there. When you call on a new or existing client, you may have been the fifth or sixth sales representative in their door that day. With all this competition vying for a businessperson’s time, how do we stand out?
Become An Advertiser’s Asset: 11 Keys To Active Listening
(By Loyd Ford) We all know what it’s like to be left out. What’s that feeling? Fear. You’ve probably heard some sales managers say, “In every sales call, someone will be sold. Them or you.” But this leaves out the most important part.
The Clients’ Bill of Rights
(By Rick Fink) Most of the people reading this are in one way or another part of the process of selling advertising. Because your clients are spending money with you, they deserve the utmost attention from you. Your clients have a right to expect the following:
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