FCC Called Out In WSJ For Refusal To Change Ownership Limits
The Federal Communications Commission and Chair Jessica Rosenworcel came under fire in the Wall Street Journal on January 13 over the 2018 Quadrennial Review results. The piece marked a very public suggestion that a significant shift was needed in DC's approach.
Michigan NPR Network Dumps ‘Radio’ Moniker In Rebrand
Michigan's largest NPR news outlet has chosen to remove radio from its name in a rebrand spearheaded by the organization's new Executive Director, Wendy Turner. On January 10, Michigan Radio became Michigan Public to emphasize, "Meeting people where they are."
What Sales Winners Do When A Prospect Says ‘No’
(By Pat Bryson) Not every prospect we present a campaign to buys from us. But, in our business, we usually see the people who say no to us again. So what do the 20% who write 80% of the business do when they get a no?
Are You Your Market’s VIR?
(Marc Greenspan) As we start a new year, what are you known for? Think about the sales brand that you have for yourself or the station. How do you set yourself and your station apart from the rest of the pack? Start with this:
Crushing Expectations As A Top Sales Manager Today
(By Loyd Ford) To be seen as a top-flight radio sales manager today, you need to have a clear vision of the sales process and the ability to effectively lead your team of salespeople. Here are ten key areas to focus on to bring home the bacon:
After GM’s Resignation, Entire Staff Leaves Washington State AM
In July 2023, Bill Wolfenbarger's Ellensburg Radio Broadcasting purchased KXLE-AM and FM. During the last three days of the year, the staff of both Washington state signals tendered their resignations, following the lead of longtime General Manager Brad Tacher.
Radio’s Local Commitment Matters to Member Hospitals
(Sponsored) Radio stations played a significant role in supporting Children’s Miracle Network Hospitals in 2023. Radio’s local connection to important community causes, like children’s health, resonates with listeners and advertisers.
As Conflict Continues, Israeli Government Uses ‘Bomb-Proof’ AM
As US Congress seeks to mandate AM radio in cars as a communications safety feature, Israel's Ministry of Communications has brought back nationwide AM radio reception during emergencies. AM signals can reach bomb-proof areas other signals cannot.
Who Is Your Content Manager in Sales?
(By Alec Drake) For decades in radio, we've struggled to tell our story and deliver our sales message to the marketplace. Today everyone is empowered to be a creator, producer, talent, and media entity; are we missing an opportunity in sales?
Warren Buffet Teaches Radio Programming
(By Jeff McHugh) What if broadcasters treated programming like an investment instead of an expense? I discovered some Warren Buffett wisdom in a blog post containing 50 years of Berkshire Hathaway investor letters with a list of memorable quotes.
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Beasley Celebrates 65
