Mistakes and Learning
(By Jeff McHugh) Have you ever made a mistake and find yourself focusing on it later? I coach people not to, but I recently did just that when Christian Music Broadcasters invited me to deliver a presentation at their annual conference.
Turn Your CNA Into a CMA
(By Rick Fink) Business owners cringe at the thought of having to sit through another Customer Needs Analysis! You are extremely mistaken if you think the acronym CNA is only used in ad sales. Nearly every business category with sales reps conducts a CNA.
Media Forecast Says AI Will Power 90% Of Ad Buying By 2029
As the FCC moves to regulate the use of artificial intelligence in advertising for the first time, a new analytical prediction from global ad buying agency WPP reveals that the majority of ad revenue will be AI-enabled by the end of the year.
Larry Patrick Aims for Solo Ownership of Legend Communications
Larry Patrick is likely to become the sole shareholder of Wyoming's largest radio broadcasting company on the heels of his ex-wife's tax fraud. Susan Patrick has transferred her 50% stake in Legend Communications of Wyoming to Larry, according to an FCC filing.
Los Angeles LGBT Center Gets Lift From iHeart and Paris Hilton
In recognition of Pride Month, iHeartMedia and Paris Hilton's 11:11 Media Impact have collaborated to renovate the Los Angeles LGBT Center. The renovation, led by Emmy-winning designer Bobby Berk, revamped the center's laundry and closet facilities.
Rachel McGrath To Give Guide to Radio Imaging Success
Renowned radio voiceover talent Rachel McGrath is going to share the lowdown on station imaging in a Thursday webinar with Benztown and P1 Media Group. Getting the Most From Your Station Imaging Voice will feature everything from copywriting to AI.
FCC Tightens Disclosure Rules for Foreign-Sponsored Airtime
The FCC has voted 3-2 to introduce new rules that mandate broadcasters to verify that airtime lessees are not affiliated with foreign governments. This move comes after a previous set of regulations was overturned by a federal appeals court in July 2022.
Zach Bryan and the Music Audience
(By Mike McVay) Zach Bryan is one of the most unique artists I’ve heard in a long while, so I took notice when he recently went off on social media expressing his displeasure over one of his songs being crossed to the Pop format.
That First Impression Better Be Good
(By John Shomby) It’s been said that you never get a second chance to make a good first impression. The first time is the only time. I recently experienced how true that is after a vacation stay in Destin, Florida. I was left with three very distinct impressions.
FCC Takes Radio Regulation U-Turn; Restores Duplication Rule
The FCC has taken a step back in time, voting to reinstate a portion of the radio duplication rule originally repealed in 2020. The reversal comes at the petition of the musicFIRST Coalition, the Future of Music Coalition, and REC Networks.
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