Your Client Wants Job Fair Ads? Keep This In Mind
(By Chris Stonick) You get the call every seller wants to get: a client has money and they want to spend it with you! But wait - the client wants to use your radio stations to promote a job fair/open house. My excitement level would be greatly diminished. Why?
Become A Better Communicator By Email
(By James Bahm) One of the topics I cover in my book and discussed extensively in my columns here and on social media is communication. It is essential if you want a long and successful career. This week, let's look at ways you can become a better communicator.
CRS Sets 2025 Dates, Releases Free Library Of All 2024 Panels
As Country Radio Broadcasters announces the dates for CRS 2025, the group has released session videos, panel handouts, and a photo gallery from this year’s event all for free on its website. Anyone can now catch up on the latest in AI, inclusivity, and strategy in radio.
SoCast Debuts Digital Sales Platform For Radio’s Largest Groups
SoCast has unveiled its latest digital innovation for large radio broadcast companies, SoCast Reach Enterprise. Developed in collaboration with Canadian broadcaster Stingray, the platform is designed to scale digital business.
MARC Media Brings ‘The Beach’ To Central Florida
MARC Media Group Gainesville has flipped WXJZ to The Beach 100.9. The station is designed to carry the laid-back, sunny essence of Florida's coastline in the center of the state. The signal had previously been Classic Hits 100.9 since 2017.
NPR Calls On FCC To Also Incentivize Localism For Public Radio
National Public Radio is seeking more from the FCC in support of increasing local content from public radio stations. NPR is speaking out in response to a recent NPRM aimed at encouraging broadcasters to offer more locally originated programming.
Audacy Signals Strong Start to 2024 As Chapter 11 Nears End
Following court approval of its pre-packaged Plan of Reorganization, Audacy is sharing a look into its financial status, including an upturn to kick off the new year. The broadcaster had been tight-lipped about recent performance, foregoing earnings calls since Q1.
Paige Nienaber’s Midweek Idea Dump: Dad’s Day Dumpage
(By Paige Nienaber) Dan Aykroyd had a great line about being civil and treating his fans with respect. He said, “My job is to put butts in seats." A big part of that is creating fans. You don’t create a fan by spamming them on social media.
The Ten-Minute Rule
(By Randy Lane) Research studies reveal people get bored during meetings and presentations within ten minutes. A recent Finnish study of 380 virtual work meetings found viewers feeling drowsy after just ten minutes.
Who’s On Your Board of Directors?
(By Rick Fink) Many businesses have a Board of Directors. Their responsibility is not to run the company but to simply advise it. To tap into the minds of others to continually help you find a better way, we recommend establishing your own informal "Board of Directors.”
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