Mike McVay Continues CRS’ AI Discussion In Upcoming Webinar
After a significant focus on artificial intelligence in radio and the music industry at this year's conference, Country Radio Seminar is continuing those conversations with the third installment of its CRS360 2024 webinar series on Wednesday, June 12.
7 Habits Of Highly Successful Program Directors
(By Mike McVay) The 7 Habits of Highly Effective People is a business and self-help book written by Stephen R. Covey. Rereading the book on a recent transcontinental flight prompted me to revisit the concept and apply it to the role of Program Director.
Spend Some Time In The Rearview Mirror
(By John Shomby) I recently looked in my “rearview mirror” and made a list of what I learned. I’ve saved the best one for last and will use it as a shining example that has haunted me for years.
The Magic Of Discovery
(Buzz Knight) Looking for a new method to bring your team together for the daily scrum that inspires them to think beyond their current state of mind? Ask your group to make a habit of bringing one new thing they have recently discovered.
Progressive Follows The ‘Flo’ Back To The Top Of Radio Ad Charts
After two weeks of heavy ad play from home improvement brands, Progressive retook the lead among radio's top national advertisers. Notching 55,611 plays, the insurance giant rose from third place, surpassing The Home Depot and Lowe's.
The Bet Parlays Its Way Onto A New Signal In Detroit
With the launch of Rob Parker’s Sports Rap Radio (WXYT-AM), Audacy has moved The Bet Detroit to the WXYT-HD3. The station, part of the broadcaster's larger BetQL Network, first started airing in the market in 2021.
Futuri, SBS, and Benztown To Unpack AI’s Role In Radio Sales
On June 13, Futuri’s Erin Callaghan will lead a discussion on predictive analytics and understanding customer behavior via AI. The panel will discuss actual case studies and powerful strategies for thriving within an AI-driven sales environment.
Podcast Audience Numbers May Be Even Higher Than Considered
As US podcast audience numbers hit record highs according to Edison Research's Infinite Dial 2024, a MARU/Matchbox study finds that current podcast audience measurement metrics may be making a critical omission that vastly undersells the medium.
Radio’s Reach Unrivaled Across Super and Light Media Consumers
As radio remains a favorite of American adults across generations, new data is showcasing how heavily AM/FM is consumed, even among the heaviest TV and internet users. However, radio also plays a crucial role in reaching those less engaged with other media.
Data Shows Streaming Audio Loyalty Far Outperforms Video
Even with the vast diversity of digital media options, audio platforms, particularly music streaming services, are demonstrating remarkable appeal. This is best displayed in the case of Spotify, which has the lowest churn rate of any major streaming platform.
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