Sell Like You Don’t Know
(By Chris Stonick) One of my favorite stories is from my days working in Indianapolis. The station had hired a young seller who had never worked in radio before. His first client was a $312,000 annual. Here’s how he did it:
Avoid These Five Mistakes In Contesting
(By Jeff McHugh) Do you ever watch Jeopardy, Wheel of Fortune, or Family Feud? According to Nielsen, these game shows average about 8 million viewers a week, but none of those viewers are watching because they have a chance to win something.
Marketron ROI Calculator Gets 2024 Update For Radio Sellers
Marketron has updated its ROI Calculator tool with new projections for the years 2024 through 2026. This free tool, originally debuted in 2022, is designed to help radio sellers accurately forecast their advertising revenue for both over-the-air and digital sales.
New Era Of Advertising Begins As FCC Adopts FM Geotargeting
After years of debate and discussion, the Federal Communications Commission has officially adopted FM geo-targeting as proposed in a previous Notice of Proposed Rulemaking. The change will allow stations to air geo-targeted content for a portion of their broadcast hour.
1,300 Miles From St. Paul, Minnesota Public Radio Sells Idaho FM
Minnesota Public Radio has officially sold the farthest-flung station in its 45-station portfolio - a signal that you'd have to drive for 20 hours from MPR's Twin Cities headquarters to hear. Boise State Public Radio has acquired MPR's KWRV 91.9 in Sun Valley, ID.
In Search Of Unique Radio
(By Mike McVay) If you’ve not yet watched the Amazon Prime documentary Hendrie, then you need to as soon as you can. If you’ve never heard of Phil Hendrie, he is an amazing talk talent who mastered the art of talking to himself as a character.
There’s No Shame In Being A Follower
(By John Shomby) The largest percentage of business books, articles, and blogs center on leadership. What makes a great leader? We are bombarded with leadership advice every day. But let’s face it, not everyone is a leader.
In Defense Of Your Inner ‘Kid In A Candy Store’
(By Buzz Knight) In the hustle and bustle of life, it’s easy to lose touch with the boundless curiosity and unbridled enthusiasm of childhood. However, embracing your inner child can profoundly affect your creativity and well-being.
The FCC Goes On The Hunt For Poughkeepsie Pirates
The Federal Communications Commission is moving its New York City pirate radio hunt up the Hudson River, issuing new warnings to two sets of property owners. FCC Enforcement Bureau agents found unlicensed broadcasts in Poughkeepsie and Mount Vernon.
Norsan’s La Raza Expands In Upstate SC As Audacy Sale Nears
The La Raza network has expanded in Greenville-Spartanburg as Norsan Media moves to close on its purchase of WSPA, formerly known as Magic 106.3. The station changed hands from Audacy at midnight on April 1 under a time brokerage agreement.
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