Layoffs Hit Louisville As Public Radio Cuts Continue Across The US
Louisville Public Media is the latest public radio outlet to resort to layoffs in the wake of a significant budget deficit. LPM has cut six full-time and two part-time employees and is eliminating two unfilled positions as it cuts back its entire finances by around 10%.
Words Of Wisdom From One Of The Best
(By Pat Bryson) Although he passed from this earth several years ago, Les Boyle of ROI Media was one of my favorite nemeses when I managed stations. Shortly before he died, he shared some words of wisdom with me about sales.
How To Write Radio Ads That Get Listeners To Take Action
(By Jeffrey Hedquist) At the end of your ad, the listener has hopefully fallen in love with your product or service or is interested enough to call you, visit your place of business, tell a friend, or go to your website. Here’s how you ensure that:
Are You Doing What Everyone Else Is Doing?
(By Loyd Ford) Radio has changed over the last thirty years. Well, everything has changed. You already know. So we won’t spend time talking about smartphones, social media, and A.I. here today. We will go back to the essential question:
Saga Seals The Deal On $5.3m Lafayette Radio Cluster Buy
Saga Communications is officially the new owner of Neuhoff Media's Lafayette, IN cluster, as part of Neuhoff's total divestment of its radio division. The $5.3 million sale covers five stations and one FM translator as well as all digital assets.
‘The Boss’ Has A Blast To Kick Off Summer and Help NJ Students
Press Communications' 107.1 The Boss (WWZY) in Monmouth/Ocean, NJ celebrated the start of summer for a good cause. Hosted by Robby and Rochelle in the Morning, the 2024 Summer Blast Off raised $11,300 for The Maureen E Nolan Foundation.
Delilah Chosen As 2024 MIW Airblazer Award Honoree
Mentoring and Inspiring Women in Radio is recognizing iconic syndicated air talent Delilah as the recipient of the 2024 MIW Airblazer Award. Since 2015, the Airblazer Award honors women who have made significant contributions to broadcasting and their communities.
Podcast Picket Line Possible As iHeart Writers Threaten Strike
The iHeartPodcasts writers' union could be walking out on America's largest podcast studio as contract negotiations stall. iHeartMedia has yet to finalize a deal with the 100-member unit, which unionized with the WGA East more than two years ago.
New Media Agency Study Highlights Radio’s Modern Resilience
A new study from media agency Involved Media has great news - and great strategy - for traditional radio and radio sellers. Radio Ink sat down with Involved Media Director of Strategy and Research Tess Erickson to discuss the findings.
Smart Speaker Marketing Provides Radio With B2B Ad Opportunity
With increased overall optimism in audio advertising, business-to-business advertisers are increasingly investing in an audio platform thought to have plateaued - the smart speaker. Voice advertising is a hot new market as businesses target voice-enabled devices.
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