Webinar To Help Smaller Market Radio Get Bigger Political Returns
Gen Media Partners and the Ten-Minute Trainer Network are offering a free webinar on Wednesday, April 24 designed to help small and medium market stations optimize their political advertising strategies for the hotly contested 2024 general elections.
FCC Seeks Additional Comments On FM Geotargeting Rollout
As the FCC moves forward on allowing FM geotargeting for three minutes of every broadcast hour, they have initiated a Further Notice of Proposed Rulemaking with a schedule for public input for broadcasters to express their support or concern.
Broadcasters Foundation Caps NAB Show 2024 With Honors
Radio and television executives gathered for one final meal together as NAB Show 2024 comes to a close to support the Broadcasters Foundation of America and honor this year's BFoA Leadership Awards and Lowry Mays Excellence in Broadcasting Award recipients.
CRS360 Webinar Series Returns With ‘A Great Personality’
Country Radio Seminar is continuing its CRS360 webinar series in 2024 with an upcoming session expanding on a topic initially covered at this year's CRS conference in February and March: the significant impact of radio personalities in the Country music industry.
Radio Is A Longterm Brand Equity Superhero For Advertisers
Radio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and CMG EVP of Radio Rob Babin shared their experiences and strategies for maximizing radio's multiplatform revenue potential.
Radio Streams, Podcasts Had Highest Internet Ad Growth In 2023
Internet advertising revenues in the US reached a new high of $225 billion in 2023, and audio platforms — including podcasts, streaming radio, and streaming music — were main drivers of growth, according to the 2023 IAB Internet Advertising Revenue Report.
How Does The C-Suite Monetize Radio’s Digital Media?
With radio on the hunt for maximized advertising revenue, NAB Show 2024 brought together four industry leaders for "Maximizing Radio Revenue: Monetizing Everything You Create." The panel discussed strategies for leveraging radio and digital platforms.
Paige Nienaber’s Midweek Idea Dump: Avoid The ‘Too Soon’ Song
(By Paige Nienaber) There are moments in life when you will always remember where you were and how you heard about it. One of radio’s NO-COST strengths has always been to react quickly and decisively when something suddenly occurs.
Why Is My Sales Team Not Performing?
(By Chris Stonick) If you ask yourself this question, you may be breaking the Libby Sartain rule and not even know it. Who's Libby Sartain? Libby is the former Head of HR for Southwest Airlines and Yahoo.
Creative Insights From Steve Jobs
(By Randy Lane) Employees at Apple often talked about Steve Jobs' "reality distortion field." Jobs frequently had insights and ideas that had never been done before, and on many occasions, his team said the ideas were impossible.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
