Bouvard and Hereau Deal Dual Insights On Hispanic Radio
Nielsen's Tony Hereau and Cumulus Media's Pierre Bouvard have never-before-seen sales stories on the power of Spanish radio to reveal, including how AM/FM crushes TV in reach and ratings among Hispanics and where Spanish radio can best move the sales needle.
Paige Nienaber’s Midweek Idea Dump: Last Minute Mother’s Day
(By Paige Nienaber) Launching a radio station. There’s a lost art. Another MIA methodology is asking people to wear your brand or make a banner and bring it to a concert in hopes of getting backstage passes or ticket upgrades.
How Are Your Verbal Headlines?
(By Randy Lane) Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to what you say out loud on your show.
Life Lessons From A 90-Year-Old
(By Rick Fink) My dad, we called him “Pa”, would have turned 90 on Tuesday, April 23. He didn’t make it to 90, he only made it to 65. I titled this the way I did because the life lessons he taught in the 37 years we were together are ones I still try to live by today.
Hours Before Q1 Earnings Call, Beasley Layoffs Cut 7%
Beasley Media Group has announced a 7% reduction in its workforce, impacting its operations in Boston, Philadelphia, Ft. Myers, and Charlotte. The RIFs came one day before the company reports its first-quarter earnings for 2024.
FCC Sets Reinstatement Date For Diversity Data Collection
Back in February, the FCC decided, by 3-2 party-line vote, to reinstate the annual requirement for broadcasters to report employee data on race, ethnicity, and gender after being inactive for two decades. Now a restart date has been set for the summer.
Hispanic Women Cannot Be Ignored In Radio Ad Strategies
Hispanic women are emerging as a dominant force in both media and consumer behavior and cultural trends, redefining the advertising landscape with their substantial influence on both household and luxury item purchases and proving a key part of radio ad strategy.
From Facts to Influence, The News Is The News
(By Mike McVay) There has been much discussion around the recent NPR “whistleblower,” Uri Berliner, making accusations that position NPR as purposely leaning liberal. That statement shocked no one. Berliner did raise eyebrows over a specific claim, however.
Success Vs. Significance: Do You Have To Choose?
(By John Shomby) I’m a subscriber to a blog that assists Dads at every stage of their lives – parenting, marriage, etc. called All...
Radio Thoughts From Across The Pond
(By Buzz Knight) It’s always fun making a journey to another country to experience media consumption as a consumer rather than a consultant. On my trip to the UK - London and Scotland specifically - here are some thoughts:
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
