Cakim: Local News Radio Trust Boosts Ad Impact
Audacy Head of Research & Insights Idil Cakim is expanding on the company's recent study into the growing importance of local news radio and its ability to maintain trust and credibility. Cakim shared a sample of how brands can benefit from news adjacency.
Political Content a Rising Risk for Talent as Brands Seek Neutrality
As media personalities and influencers try to balance authenticity and brand partnerships, those brands are reportedly growing increasingly cautious about who they pair with, particularly around political content as the presidential election nears.
Paige Nienaber’s Midweek Idea Dump: Know Your Quarry
(By Paige Nienaber) The Fugitive is up-and-running at a couple of my clients and one of the keys to making your chase successful is to continually update the promos. One of my favorites involves a French/Canadian fur trapper.
The ‘You’ Technique
(Randy Lane) Have you ever been to a party and gotten trapped with someone talking nonstop about themselves? Every other word is “I.” What a turnoff. You just want to escape. It may seem like common knowledge by now, but too many talent still avoid "you."
Are Your Salespeople Cursed?
(By Rick Fink) Occasionally, I meet a salesperson who proudly proclaims, "I've got the gift of gab." In sales, that "gift" is more aptly described as "the curse of chatter." I find those with the curse often prioritize feature-speak rather than customer-focused solutions.
Penn State Renews Radio Partnership with Audacy Philadelphia
Audacy and Penn State University have renewed their longstanding broadcast partnership, ensuring Talk Radio 1210 WPHT in Philadelphia remains the flagship station for Penn State football and men’s basketball play-by-play coverage.
Radio Triumphs Over TV, Beating 12x Ad Spend For Tax Prep
In 2023, radio helped tax preparation businesses greatly improve their web traffic. Now new research from the 2024 tax season shows radio breaches an even more impressive barrier: despite twelve times higher ad spend on television, radio still outperformed TV.
States Push AI Election Laws as FCC Debates Ad Disclosure Rules
As the FCC deliberates a rulemaking over artificial intelligence usage in political ads, states are making laws to protect their constituents. This comes as the NAB and broadcasters express their concerns about the Commission exceeding its jurisdiction.
The Radio/Artist Connection
(By Mike McVay) Pop star Meghan Trainor recently ignited a flurry of positive energy on Instagram when she was videoed hearing her new song “Criminals” on Q99.7/Atlanta. The excitement from this well-established artist hearing her song on the radio was electric.
Unfiltered: What Anonymous PDs Say About Radio’s Future
(By John Shomby) This summer, I reached out to almost two dozen radio programmers across the country to ask two very simple questions. I assured each PD that these answers would be presented anonymously so I could get pointed, unfiltered responses… and I did!
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