RAB and Ad Council Unite For Sponsorable Radio PSAs
The Radio Advertising Bureau is launching a fresh initiative with the Ad Council that will allow advertisers to sponsor public service announcements. Starting May 22, the Ad Council will offer sponsorable, broadcast-ready PSAs, tailor-made for specific communities.
Jacobs Media Opens Public Radio Techsurvey 2024 Registration
Jacobs Media, Public Media Content Collective, and, for the first time, the National Federation of Community Broadcasters announce the opening of registration for the 16th annual Public Radio Techsurvey.
Roker, Stephen A, and McVay Among 2024 LABF Giants
The Library of American Broadcasting Foundation has revealed the 2024 Giants of Broadcasting & Electronic Arts. These key figures of the media industry across radio and television will be honored on November 12 at Gotham Hall in New York City.
Radio’s Ad Leaderboard Remains Calm As Memorial Day Nears
For the week of April 29 through May 5, the list of radio's top national advertisers was a rundown of usual suspects, with the latest data from Media Monitors showing a surprising dip in home improvement ads, especially with Memorial Day less than a month away.
Podcast Advertising Trends 2024: Audio Brings Brand Success
As many radio companies seek to grow their podcast divisions amid the industry's larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio to drive brand metrics.
Study: Radio Advertising’s True Effect Underestimated By 92%
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
Radio Ads Turn Both Main Types Of Shoppers Into Buyers
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands.
‘I Can’t Measure Advertising’
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
Selling Curiosity and Initiative
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves.
Your Personalities Are Influencers – Use Them!
(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
