The Family of Radio
(By Mike McVay) There’s always been a certain familial aspect to being a part of the business and craft of Radio. My literal family is also a radio family with five of us working with or in some form of media. But the Radio Family has evolved over the last few years.
Pause and Effect
(By John Shomby) When was the last time you just paused for a moment? I had the pleasure of hearing a speaker several weeks back offer what an occasional pause can do to help slow your world down and provide perspective when needed most.
Growth Vs. Retention – Part 2
(Buzz Knight) The concept of growing and retaining an audience is an important consideration for all content creators. Last week, we examined growth and this week let’s examine the retention strategy.
How Brands Build Trust and Loyalty With Hispanic Listeners
One of the most engaged demographics in all of radio is the Hispanic listener. Given the audience's intense loyalty and buying power to boot, Hispanic Radio Conference 2024 took a deep dive into the unique dynamics of "Hispanic Radio and the Consumer Connection."
vCreative Gets In The Text Groove With New vPromotions Feature
vCreative has launched a new feature integrating its vPromotions platform with Text Groove to simplify the text-to-win contest process for broadcasters by enabling single-platform management of these promotions.
Broadcasters Foundation of America Hosts Third Media Mixer
More than 150 broadcast professionals gathered at the iHeartMedia studios in New York City last Thursday for the third Media Mixer hosted by the Broadcasters Foundation of America on the organization's 2024 Giving Day.
El Zol Shines In DC To Benefit The Kids of St. Jude’s
Audacy Washington DC's El Zol 107.9 (WLZL) raised $181,726 for St. Jude Children’s Research Hospital during a one-day radiothon on June 14. The Hispanic radio station has now contributed more than $2.4 million to the organization since 2016.
Alaska Public Media Gets CPB Grant To Help Rural News Radio
The Corporation for Public Broadcasting has granted Alaska Public Media $936,000 to fund the Alaska Desk initiative - a collaborative effort among public radio and television outlets across the state to bolster local news coverage, especially in rural areas.
Radio’s Hot Summer For National Spot Revenue Continues
Radio's national spot play may have been ice-cold last summer with all the economic uncertainty, but this year has seen a hot June, with competition continuing past Memorial Day. Media Monitors has released its weekly report covering June 10 to June 16.
iHeart and Deep Blue Sports Debut Women’s Sports Audio Network
iHeartMedia is giving a first look at programming and personalities on the Women’s Sports Audio Network. The network, launched in collaboration with Deep Blue Sports + Entertainment, is the first audio platform devoted entirely to women’s sports.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
