Easing Ad Fears: Hard News Holds Revenue Potential for Radio
The demise of WCBS-AM in New York has led to increased conversation over the state of news profitability in radio. With brands remaining afraid to advertise alongside the news for fear of what perceptions they might be attached to, those fears appear to be unfounded.
FCC Receives Over 800 Comments On AI Regulation In Two Days
The FCC's Notice of Proposed Rulemaking that would mandate clear disclosures from broadcasters when using artificial intelligence in political ads on radio and TV has been stirring both sides of Capitol Hill. Now that divide appears to have gone mainstream.
Program Directors: On the Brink of Extinction?
(By Mike McVay) I’ve seen firsthand the desire to reduce cost, making the role of the PD expendable, and witnessing the rating erosion that followed situationally. What I am seeing today is beyond that. The PD is now an endangered species.
On 9/3, It’s New Year’s Day All Over Again
(By John Shomby) Labor Day weekend, for most, is the last official summer weekend. Vacations end, most schools are in session or are getting ready to start, and the days are getting shorter. But most importantly, attitudes change after Labor Day.
What Radio and Podcasting Can Teach Each Other
(By Buzz Knight) Just back from Podcast Movement DC, it's clearer to me now than ever before that the radio and podcasting industries are ripe for a cross-pollination of ideas. Each medium has unique strengths that, when shared, could refresh how we produce audio content.
CRS360 To Explore the Sustainability of Current Country Radio
With the evolving landscape of Country music, how can radio stations best create a long-term impact for the format? Country Radio Broadcasters will tackle this question in its latest on-demand CRS360 webinar, "Turning This Moment into a Movement," on August 28.
Study Reveals What Makes Audio Promos The Most Effective
The audio industry was gathered in Washington, DC last week for the annual Podcast Movement, and wisdom for podcasters and the radio industry is flowing in the conference's wake - including a lesson into what makes an effective audio promo.
Cromwell Media Introduces The Game Nashville Sports Network
Cromwell Media has launched The Game Nashville Sports Network. The new network will originate out of flagship station 102.5/106.3 The Game (WPRT), with coverage expanding to 94.9 The Fan (WBUZ-HD3) and the return of Sports Talk to WQZQ-AM.
Tennessee Football To Feature Spanish Broadcasts On AM Radio
Cumulus Media Knoxville, The Vol Network, and University of Tennessee Athletics have announced a first-ever initiative for the 2024 college football season: every Volunteers game will be broadcast in Spanish on The Sports Animal 990 (WNML-AM).
Radio Ads Are Shaping Labor Day Buying Amid Economic Unease
After an early August cooling, radio's national ad play is roaring back ahead of the long Labor Day weekend as brands compete for a much-diminished share of holiday sales spending. Predictably, two home improvement giants promise the most spend.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
