Your Client’s Top Problems For 2025
(By Pat Bryson) As the cost of doing business goes up, only a portion of that cost can be passed along to your client's customers. The only way to safeguard their profit margin is to raise top-line revenue. That's where advertising comes in.
The Great Sales Detective
(By Loyd Ford) September. Time to kick in your energy for the ride to the finish of 2024. This is the time of year when things get the most serious. Many local businesses will make their year in the next four months. What part do we play as radio salespeople?
Four Things You Might Miss In Your Next Ratings Book
(By Steve Allan) OK, it’s high noon and you’re ready to download your data. What should you be looking at and/or tracking? Of course, the first thing you want to know is if you were up or down in your key demo, but that's the easy part of the process.
Last Call For The 2024 Radio Masters Sales Summit
Tomorrow marks the start of radio's biggest sales event of the year in Cincinnati. After two days of non-stop money-making ideas, the final session of the 2024 Radio Masters Sales Summit will give the parting gift of perspective. It's not too late to register!
UNT’s Mean Green Hits Marks Anniversary With Format Shift
Mean Green Hits, the student-run radio station at the University of North Texas, has unveiled programming updates as it prepares to celebrate a major milestone. Centering on throwbacks, this new approach will feature Billboard chart hits from 1990 to 2019.
Beasley Targets Longterm Financial Health With Debt Exchange
Beasley Media Group is continuing its financial pivot by becoming the second major radio company to offer a debt exchange plan to its creditors this year. The plan would extend Beasley's debt maturity window by two additional years, if successful.
SAG-AFTRA Joins The Fight for AI Regulation in Political Ads
The Screen Actors Guild-American Federation of Television and Radio Artists is one of the latest groups to come out in support of requiring AI disclosures in political advertising. The union filed an opinion with the FCC on behalf of its more than 160,000 media artists.
FCC Urged to Regulate AI in Political Ads to Guard Hispanic Voters
As data suggests Hispanic audiences are more vulnerable to AI manipulation, the National Hispanic Media Coalition is advocating for stringent FCC regulations to protect these communities from misinformation and uphold transparency in political advertisements.
Project 2025 Creators Decry FCC AI Plan As Free Speech Threat
The Heritage Foundation, the conservative think tank behind the controversial 2025 Presidential Transition Project, has expressed its strong opposition to the FCC's recent proposal to mandate disclosure of AI-generated content in political advertisements.
OUT NOW: Getting AM Across The Finish Line
The Radio Wayne Awards honor the industry’s top sellers and managers. In the September issue of Radio Ink, we introduce each of our finalists in this feature and include their insights into the art of sales and sales management.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
