The Strength of Brands
(By Mike McVay) The challenge is elementary. There are 24 hours in a day. There are hundreds of media choices available to almost everyone. Radio competes against all other platforms for the few times a day a person can devote to media.
Winning Isn’t Everything (At Least In This Case)
(By John Shomby) One of the key concepts for any manager is finding ways to encourage growth and possibility. One of my most satisfying experiences in “management” came from outside of radio with a group of 13-year-old Babe Ruth League rookies.
FCC Partisan Rift Grows Deeper Over Audacy Restructuring Vote
The FCC has approved a reorganized Audacy, and, as expected, the vote followed party lines, with Democratic Commissioners voting 3-2 in favor of the restructure. The deal raised controversy over the stake in the broadcaster with ties to George Soros.
Audacy To Go Private After Restructure; Field To Remain CEO
Following formal FCC approval, Audacy has announced the successful completion of its financial restructuring. The broadcaster is also providing news on the company's future, including its leadership and surprising news from an investor standpoint.
Voice of America to Relocate as USAGM Signs New DC HQ Lease
The US Agency for Global Media has signed a new lease for a new Washington, DC, headquarters, which will also serve as the new home of Voice of America. The transition will begin soon and will take place in phases over the next several years.
Another Week In Radio, Another Ad Spend Feast From Pfizer
Pfizer continues to dominate the airwaves as the top radio advertiser for the week of September 23-29, per Media Monitors. With 135,875 ad plays, the pharmaceutical giant maintains its stronghold in the number-one spot for the fourth consecutive week.
House Oversight To Investigate FCC Over George Soros & Audacy
The US House of Representatives Committee on Oversight and Accountability is opening an investigation on the FCC for allegedly bypassing standard procedures to benefit billionaire businessman and investor George Soros in a potential acquisition involving Audacy.
Report: Potential PPM Change Could Boost Nielsen Ratings 26%
Nielsen is reportedly introducing a significant change in the ratings process for PPM markets, and it will likely provide a much-needed boost to radio broadcasters. The ratings company unveiled its "3 Minute Plan" in response to changing media consumption.
In Storm Ravaged NC, Radio Is ‘Literally The Only Communication’
"This doesn't happen in Asheville. People were just not prepared for what I've heard some people say is a thousand-year flood," Saga Communications' Asheville Media Group Market President Tom Davis tells Radio Ink about the aftermath of Hurricane Helene.
Nielsen Data Shows Radio Is A ‘Top-Tier Medium For ROI’
Television, digital, and social media tend to dominate many major marketing budgets, but as marketers seek to optimize their strategies and determine which channels deliver the best return on investment, radio is again shown to be an underappreciated superpower.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
