VSiN Chooses Key Networks as Official Ad Sales Representative
Key Networks has officially been named the Ad Sales Representation partner for sports betting radio network VSiN. This partnership will enable Key Networks to offer advertisers access to VSiN's wagering content, which is distributed to more than 300 radio stations.
Dashboard to TikTok: Radio Masters Discuss New Radio Revenue
Day one of the Radio Masters Sales Summit brought together leading minds in the industry to discuss the future of radio and digital strategy. From innovative and attention-grabbing promotions to monetizing the car dashboard, revenue ideas were flowing in Cincinnati.
NAB: Google Is ‘Sidestepping’ California Journalism Pay Law
Did Google get off easy? That's what many in journalism - including the NAB - are asking after a late August deal with the internet giant shelved pending legislation in California that would have required the tech giant to compensate local newsrooms for their journalism.
Paige Nienaber’s Midweek Idea Dump: Grappling With Hooks
(By Paige Nienaber) We’re on the cusp of the Season Of Begging when we’ll have our collective hands out, asking for food and toys. Since every business and brand will seemingly be hosting some kind of “drive,” you’d better have a helluva hook.
Show, Don’t Tell: The Power Of Modeling
(By Randy Lane) The start of the NFL season reminds me of a story about famed football coach Vince Lombardi. In the 1960s, he used modeling to become one of the most successful coaches in sports history.
LA Local News Initiative Invests $2.4 Million in LAist Journalism
Los Angeles public radio outlet LAist is set to expand its local journalism efforts thanks to a $2.4 million grant from the LA Local News Initiative. This funding initiative is a collaborative effort with local leaders and the American Journalism Project.
NAB Unveils New Self-Inspection Guide for AM Radio Stations
The National Association of Broadcasters has introduced a new Broadcast Station Self-Inspection Guide specifically for AM radio stations, completing a series that already includes guides for FM and television stations, first showcased at the 2024 NAB Show in April.
MIW and Beasley Media Join Forces For Free Sales Webinar
Mentoring and Inspiring Women in Radio, in partnership with Beasley Media Group, is hosting a Digital Sales Webinar on Thursday, September 19 at 4p ET. This free event is designed to enhance skills in digital sales and management.
Radio Ink Announces The 2024 Radio Wayne Award Winners
On Tuesday at the Radio Masters Sales Summit, Radio Ink honored the best of the best in radio sales with the 2024 Radio Wayne Awards, presented by Futuri. The ceremony saw Cumulus Media's Pierre Bouvard honored with the Distinguished Leadership Award.
What Marketers Miss: AM/FM Continues to Thrive in a Digital Era
While marketers continue to funnel major money into ad-supported audio streaming, they could be much better served by radio. Media planning, as it currently stands, could use some recalibration as AM/FM continues to significantly outperform advertiser perceptions.
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