SiriusXM Report: AM/FM Beats TV in Trust and Ad Acceptance
A SiriusXM Media report, conducted with Edison Research, is highlighting the continued benefits of traditional radio in national advertising campaigns. With its combination of trust, reach, and affordability, AM/FM remains a valuable asset to build credibility.
SummitMedia Teams With Townsquare To Ignite Digital Growth
SummitMedia is forming a digital advertising alliance with Townsquare Media to expand its digital reach into new markets. Summit will utilize Townsquare's Ignite division to enhance its digital offerings through the newly formed Summit Interactive.
Harris, Trump Continue Radio and Podcast Push Into Final Month
With less than a month until Election Day, Vice President Kamala Harris is expanding her audio campaigning with appearances on The Howard Stern Show and the Call Her Daddy podcast. Harris will talk with Stern on October 8 via his exclusive SiriusXM channel.
Turning ‘Mini-Contracts’ Into Big Orders
(By Pat Bryson) Our presentations to our clients should be DIALOGUES not MONOLOGUES. Far too often, we ask for money by spouting all we know about our stations and our advertising in general. We talk about us, us, us instead of them, them, them.
Don’t Treat Your Sales Calls Like Prison Food
(By Loyd Ford) When you are responsible for doing the same things over and over and over and over, one of the key problems that can develop is a numbing of the experience. Things become chores. Grinding out revenue bores you. That’s when your heartache begins.
Your Three Minute Warning
(By Steve Allan) Now that one of the worst-kept radio secrets of recent vintage is in the public domain, we wanted to weigh in on the pending change to how Nielsen will be crediting listening in the PPM world. What impact can you expect?
National Student Media Convention Sets Schedule For Seattle
College Broadcasters, Inc. has revealed the lineup for the 2024 National Student Media Convention, taking place from October 23-26 at the Renaissance Seattle. The three-day convention will feature more than 70 speakers and a two-day career fair.
State AGs: Helene Highlights Need for AM Radios in Vehicles
Iowa Attorney General Brenna Bird and Florida Attorney General Ashley Moody have co-led a letter including ten more state attorneys general urging Congress to support the AM Radio for Every Vehicle Act as automakers seek to remove the AM band from EVs.
Electronic Power Duo Justice Help Launch ‘KROQ EQ’ In LA
Los Angeles' KROQ has expanded outside the realm of Alternative Rock, to bring a bite-sized bit of electronic music to its airwaves. KROQ EQ will air on Saturday nights, showcasing Electronic subgenres including house, future bass, electro, and big beat.
Radio Has Been ‘A Godsend For So Many’ In Helene’s Aftermath
Denise Potter lives 30 minutes south of Asheville in Hendersonville, NC. After nearly a week without reliable cell service, Denise spoke with Radio Ink to share her experience during and after Helene and the powerful difference radio is making in the region.
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