New Survey Reveals 8 in 10 US Hispanics Trust Radio
New research from SiriusXM this week shows that AM/FM has the highest trust level of any traditional medium. Now Katz Radio Group is digging into its own data to showcase how those numbers translate to the highly-radio-loyal US Hispanic audience.
Early 2025 Forecast Sees Radio Widen Ratings Lead Over TV
Over the past five years, AM/FM radio has steadily overtaken linear television in ratings, surpassing TV for the first time in 2022 and growing in 2023. Now that gulf could become significant - and almost impossible for advertisers to ignore - with a crucial change in 2025.
How We Launched A Radio Station in New York City in Nine Days
(By Mike McVay) You may know that over Labor Day Weekend, New York City got its first ever “Pop-Up Radio Station,” TJ 98-7. What you may not know is that the station came about in nine days. Here's how:
Be Like A Penguin
(By John Shomby) Let’s say you’re a fan of hockey's Pittsburgh Penguins. You purchased season tickets for the upcoming season and find out they will be hand-delivered by one of the players. That player? Future hall-of-famer Sidney Crosby!
Live, Local, and Resilient
(By Buzz Knight) We all know radio takes its punches from time to time, but I want to specifically shine a light on the blood, sweat, and tears shed in the aftermath of Hurricane Helene and elevate some of the most important and powerful aspects of the medium.
BFoA Offers Emergency Helene Aid to Radio Professionals
As more federal and private aid is rushed to the areas of the Gulf Coast and Appalachia affected by Hurricane Helene, the Broadcasters Foundation of America is providing emergency financial assistance to radio and TV professionals affected by the storm.
Pfizer Drops from Radio’s Top Spot As Q4 Ad Churn Begins
After a monster month of spot play, pharmaceutical giant Pfizer had a dramatic drop in the Media Monitors "Spot Ten" list for the first week of the fourth quarter. From September 30 to October 6, Progressive reclaimed the top spot with a highly consistent 61,744 ads.
iHeartMedia Taps Whalar Group To Bring Influencers To Radio
iHeartMedia has reached a new partnership with global influencer marketing and talent management company Whalar Group. Through this alliance, iHeart and Whalar will assist creators looking to expand beyond social media into audio platforms.
Beasley Media Extends Debt Window From 2026 To 2028
Following a slight extension, Beasley Media Group has closed its debt exchange and tender offer following its successful completion. The offers resulted in 98.4% participation, with $184.9 million in new exchange notes and 179,424 shares of Class A Stock issued.
Minnesota Twins Baseball to Continue on 830 WCCO
The Minnesota Twins and Audacy have penned a multi-year extension of their radio broadcast partnership. This agreement ensures that Twins baseball will continue to air on the flagship station 830 WCCO-AM and be simulcast on 102.9 The Wolf (KMNB).
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