3 Ways To Make Your Sales Paycheck Better Than Yesterday
(By Loyd Ford) Improving radio sales requires a strategic combination of traditional techniques with innovative ideas tailored to the unique nature of the medium and your client. Here are three effective ways to significantly boost your radio sales:
Winning Over No-Shows With FOMO
(By Chris Stonick) If your radio station is holding a sales seminar make sure you take pictures. Why are pictures so important? When I hold my station HR recruitment and retention seminars, I have an average RSVP attendance of 60-80%.
13 Public Radio Stations Drawn Into FCC Advertisement Inquiry
The FCC has requested 13 public radio stations affiliated with NPR to submit records of their past sponsorships as part of Chair Brendan Carr's broader probe into whether public radio stations are airing advertisements in violation of federal regulations.
Time to Play the Game: WWE’s ‘Triple H’ to Address NAB Show ’25
WWE Chief Content Officer Paul "Triple H" Levesque will take center ring at the 2025 NAB Show in Las Vegas as part of the event's debut Business of Entertainment track. Levesque, along with WWE President Nick Khan, will discuss the company's vision and expansion.
Baylor Budget Reallocation Leaves KWBU with $200,000 Shortfall
Baylor University is eliminating its financial support for Waco Public Radio KWBU starting in June, a move that will affect 20% of the station’s $1.16 million budget. The cut is part of a broader university initiative to reallocate $10 million to its academic mission.
Cumulus Media Faces NASDAQ Delisting Over Equity Shortfall
Cumulus Media has been notified that it does not meet the minimum stockholders' equity requirement of $10 million needed to maintain its listing on the NASDAQ Global Market. According to Cumulus’ latest annual report, its stockholders' equity stood at $6.95 million.
Saga Previews Financial Strategy Before Q4 Earnings Call
Saga Communications provided a strategic update ahead of the broadcaster’s Tuesday earnings call over digital growth, cost alignment, and corporate governance improvements. The company also expressed concerns over recent board nominations.
Audacy Lays Off Hundreds In Major Post-Bankruptcy Cuts
As many as 300 Audacy employees have been laid off today as the broadcaster makes its first large-scale, post-bankruptcy RIF. The staff cuts range from local to national and appear to affect all departments, touching on-air, traffic, sales, and management roles.
Fasbender Exits iHeart for GC Position at Comcast’s ‘SpinCo’
iHeartMedia Chief Legal Officer Jordan Fasbender has announced her resignation to pursue a new opportunity. She will join Comcast's "SpinCo," the spinoff company of the communication giant's cable television networks, as General Counsel at the end of April.
Women Held 1 in 5 Radio GM Roles in 2024, MIW Study Finds
Mentoring and Inspiring Women in Radio's annual Gender Analysis Study reveals mixed results for female leadership in radio management. While there was marked growth in sales roles, Program Director positions remain a hurdle.
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Sales Tips for Your Best Q4
